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Living in New York, I often find myself inspired by the city’s creativity and innovation. While walking down Fifth Avenue, I came across Louis Vuitton’s bold statement

Over 350 media agency executives attended the high-energy event, which unveiled Sky Media’s new brand positioning: Connections Mean Everything, alongside a suite of exciting products and partnerships.

With digital grocery shopping in the United States projected to surpass $200 billion for the first time in 2024.

This collaboration marks a pivotal step in helping communication and marketing teams elevate their executives' voices across the world's largest professional platform.

As we head to 2025, artificial intelligence (AI) is set to be at the forefront of marketing innovation.

The Martin Agency will be responsible for the development of an integrated brand campaign that will be implemented in local communities nationwide surrounding the organization's 175th anniversary in the United States.

Available globally, Perion’s Anyplace TV enables advertisers to extend their one-to-one video reach beyond traditional video channels to unique one-to-many DOOH environments and improve campaign effectiveness.

In his new role, João will work closely with Christopher Lee, chief creative officer at Publicis Groupe Hong Kong, and report to Tom Kao, CEO, Publicis Groupe Hong Kong.

The report highlights how the industry’s top players, including fast food giants and emerging health-conscious brands, have adapted their strategies over the last ten years to stay competitive in a rapidly changing media and consumer environment.

Australian Defence Force Recruiting (DFR) has appointed TBWA\Melbourne – The Disruption Company as their lead creative advertising and digital services agency following a competitive and detailed pitch process.

Paul Hutchison is a media executive with a stellar reputation. This was built in the UK at Wavemaker, where he was COO to CEO from 2018 to 2022 and in various senior positions at MEC for over eight years from 2010 to 2018.

 LiveRamp clients can now improve targeting of online campaigns, with in-depth shopper behaviour insights from Kantar’s Worldpanel division.

As the digital advertising ecosystem becomes more crowded and convoluted, advertisers are calling for the data-driven insights and signals necessary to optimize their media investment.

The Scope3-powered solution allows InMobi Advertising’s clients to buy against low carbon emissions and supply path optimization-compliant media.

Powered by deep neural network technology, MediaGo provides services to over 10,000 global advertisers.

Roku plans to empower advertisers using The Trade Desk with the ability to leverage Roku Media and audience and behavioral data, so that The Trade Desk customers can better understand and optimize their campaigns for TV streaming viewers.

In today's highly competitive business landscape, brand reputation has emerged as a key factor influencing not only customer engagement but also financial performance, particularly in the B2B sector.

 The findings indicate that marketers will need to be highly targeted with their spend if they want to capitalize on older shoppers' online ad engagement.

In addition to his deep understanding of the Canadian media landscape, Kevin is recognized for his commitment to fostering a collaborative and inclusive work environment.

 This collaboration makes Foxcatcher’s Worldview platform available to programmatic advertisers for the first time, via an integration with PubMatic’s Connect.

The 360-campaign from quench will kick off in 2025 and will include television, digital and radio advertising as well as in-store creative aimed at core and new markets for the Hatfield brand.