[Column] Filipa Veiga: How to Create Impact: Louis Vuitton’s Bold NYC Christmas move

Living in New York, I often find myself inspired by the city’s creativity and innovation. While walking down Fifth Avenue, I came across Louis Vuitton’s bold statement.

While their flagship store on 57th Street and Fifth Avenue undergoes renovation, the brand turned the temporary disruption into an artful statement: an eye-catching installation of their iconic trunks stacked high into the NYC skyline.

This isn’t just about covering construction; it’s about staying unforgettable. By celebrating their heritage through bold creativity, Louis Vuitton ensures they remain at the forefront of conversation—even when the doors are closed.

It’s a brilliant reminder that impact doesn’t require a finished product—it just takes vision and execution.