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Brunner acquires Rakuten Advertising’s performance solutions group
This strategic move aims to enhance Brunner’s vision for growth and innovation, strengthening the agency’s already robust media capabilities and unlocking greater opportunities to serve clients at scale.
Spin launches ad creative service to help brands stand out on social media
The team is made up of performance marketers, creative strategists, designers, video editors and content creators who craft scroll-stopping, relevant ad experiences that drive both commercial outcomes and build long-term brand equity.
Darco Spirits selects 5WPR as agency of record
5WPR will lead comprehensive public relations efforts for Darco Spirits, with a primary focus on increasing brand visibility and positioning American Harvest Organic Vodka as the premier domestic alternative to imported vodkas.
Ogilvy Colombia to lead creative and communications strategy for retail firm Cencosud
Ogilvy will take the lead on a comprehensive creative and communications strategy, including digital and social media efforts, for Cencosud and its brands: Jumbo, Metro, Easy, Puntos Cencosud (rewards program), and Tarjeta Cencosud (credit card).
Powered_by launches as world's first AI agency for SMBs
Powered_by has officially launched as the world's first AI agency for small and medium-sized businesses (SMBs), offering custom AI agent solutions
FINN Luxe appointed US and UK PR agency for travel platform The Luxurist
FINN Luxe, the dedicated luxury offering at FINN Partners, today announced it has been appointed as the UK and U.S. public relations agency of record for The Luxurist, the world’s first comprehensive itinerary builder for the luxury travel industry.
DEPT strengthens its creative team in The Netherlands with new appointments
Dubbed “De Mannen” due to their last names – Koffeman and Besteman – they have collaborated closely, driven by a shared passion for creativity and a lighthearted approach to advertising.
Toolstation selects TBWA\MCR as lead creative agency
TBWA\MCR will use their trademark disruptive strategic approach to build a strong brand platform and help Toolstation connect with tradespeople on a meaningful and emotional level, beyond offering great value, accessibility and convenience.
Beavertown Brewery appoints Defiant to shape future brand identity and creative strategy
The focus will be on helping bring greater cohesion across the Beavertown range of beers and in turn helping grow fame for the masterbrand.
[Column] Bart De Waele: Advertising agencies must reinvent their business model
AI is evolving faster than an agency owner trying to explain to a client why that retainer is still relevant. Where two years ago AI struggled to come up with a decent slogan, today it is a production machine that works faster than your most overworked intern.
Monks partners with NVIDIA and PUMA to enhance creative marketing through Agentic AI
Monks, the global, purely digital, data-driven, unitary operating brand of S4 Capital plc, has announced its collaboration with NVIDIA to launch an Agentic AI Advisory Group and the Monks Foundry, supported by NVIDIA-certified engineers.
adam&eveDDB London appoints Amber Casey and Nicola Wood as creative directors
The senior appointments mark Ant Nelson and Mike Sutherland’s first hires since stepping up to the chief creative officer roles earlier this month.
[Marketing Week] Bob Koigi: Brands that evolve with culture will define the future
In the end, brands that evolve with culture, not merely react to it, are the ones that will define the future.
Fast food restaurant Panda Express appoints The Many as media agency of record
The agency was selected to extend a successful multiyear partnership based on their proven ability to advance Panda Express’ media strategy during a key growth phase.
We Are Social named social agency of record for Lion
We Are Social will provide a social-first approach to content creation, community management and campaign execution, ensuring Lion’s brands have a meaningful and engaging presence across platforms.
LePub introduces LeGarage, a new innovation hub to drive cultural impact
Now, the agency is taking innovation further with LeGarage—the new capability built to Invent Culture Forward. In a world where consumers are desensitized to incremental change, brands must move beyond surface-level upgrades to create real impact.
M+C Saatchi Group rebrands and launches AI-powered cultural power index for global markets
The newly branded M+C Saatchi Group is now taking its strategic proposition global with the official unveiling of the Cultural Power Index - an AI-powered diagnostic tool that helps brands drive growth by harnessing the power of culture.
Havas promotes François Laroze to Global Chief Operating Officer
In this new role, as COO of the newly listed company, François will work closely with the members of the Group’s Executive Committee and his team to ensure that the ambitious goals disclosed to the financial market are met in both the short and medium term.
Havas Media Network and Ogury automate audience activation at scale with new solution
This collaboration integrates Ogury’s advanced audience planning API into Havas’ AI-powered Converged Activate tool, empowering media planners with automated, privacy-first audience activation at scale.
Stockholders approve Omnicom’s proposed acquisition of Interpublic
Stockholder approval marks an important milestone in the process to combine Omnicom and Interpublic, which will bring together the industry’s deepest bench of marketing talent, offering the most innovative services and products, all underpinned by an advanced sales and marketing platform.
Omnicom and Interpublic receive second request from the U.S. Federal Trade Commission
Omnicom and Interpublic have been engaged with the FTC throughout the regulatory process and will continue to address its queries going forward.
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