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Lidl can rely on the expertise in digital strategy, innovation, and marketing that iO has gained working with their previous clients in retail.

Led by creativity, powered by data, and supercharged by AI, Ogilvy has a distinct approach to designing relationships that create business, brand, and customer value.

The Minute Maid Zero Sugar campaign was delivered by Studio X, the execution arm of WPP Open X, and supported by X&O, Essence Mediacom, United Talent Agency, Zeno Group and Ogilvy.

Lately, the focus has shifted towards the art and science of transcending traditional content strategies with NFC and NFT technologies. 

She will drive the agency’s ambition to deliver marketing breakthroughs for brands in the new communications economy.

 The acquisition will strengthen the marketing transformation capabilities of Accenture Song—the firm’s tech-powered creative group—and add significant depth to its offerings in Australia.

 Accenture has been appointed by global hospitality group Accor to support its content production capability, driving scale and establishing consistency in local and global marketing communications across its hotel brands, tailored to guests’ evolving needs.

Through this partnership, Wpromote’s clients will gain transparent access to PubMatic’s premium publisher inventory across display, video and connected TV (CTV) inventory.

NIQ, the world’s consumer intelligence company, has announced the launch of its new Media Division, a strategic initiative designed to enhance the value advertisers derive from their marketing efforts and enable partners in support of our advertiser clients.

The pair has worked together in close partnership with Bravi for the last 20 years and will continue to catapult DDB Paris into global creative agency powerhouse.

As markets evolve and consumers’ preferences shift, brands are stepping up competition with their worthiness not just being measured by the value they provide to their customers and their accounts but also their role and responsibility to society today and in the future.

With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released by Snapchat and MAGNA Media Trials revealed how content creators and brand-sponsored content could push the industry even further.

A long-tenured FINN employee, West is pivotal to the development and execution of communications campaigns for the agency’s extensive roster of health clients.

As the pressure mounts for CMOs to connect the dots between their investments, sales, revenue, and profits, 91% of respondents say CMOs have a meaningful impact on the pipeline of future revenue.

The move follows on the heels of a global merger between VMLY&R and Wunderman Thompson announced late last year.

Six of World Federation of Advertisers’ strategic partners share their global marketing predictions for 2024.

FINN Partners, the global independent, full-service marketing and communications agency, has announced the promotion of Amy Skelding, formerly senior partner in the UK travel practice, to managing partner, UK Travel.

Havas has announced the acquisition of UK-based award-winning, global B2B marketing agency Ledger Bennett, enhancing its capabilities in the high growth B2B space both in the UK and internationally.

In addition to taking on this newly created role, Susan will continue to serve as Chair of global integrated creative network FCB through the remainder of 2024. Credle will also continue to report to IPG CEO Philippe Krakowsky.

With Activate, buyers are able to execute direct deals across PubMatic’s premium video inventory via a single layer of technology, enabling the seamless transition of their direct business for better visibility and stronger campaign performance.

Four new team members have joined social media agency Somention.