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Havas has announced the launch of several new global health agencies, named Jacques and specialized in healthcare, within the Havas Health Network.

SLING TV and PubMatic’s new partnership comes as more consumers seek ad supported streaming providers as a primary means for engaging with TV content.

Vivendi has announced its commitment to the fight against plastic pollution in the oceans and has become the main media partner of Plastic Odyssey.

The move is designed to further accelerate the company’s growth and solidify its position as the industry’s leading media investment and marketing partner.

Led by IAS Research and Insights, Data Science, and Brand Safety Specialists, the IAS Election Lab aims to provide strategic guidance and actionable insights for advertisers during the global election season.

The new insight removes the siloes of traditional television versus streaming, and puts all content distributors on a level playing field to allow for additional perspective of TV viewing today.

Mediassociates will focus on brand media campaigns for DXL Big + Tall retail stores and its ecommerce site DXL.com, in close partnership with Barrett Hofherr, a full-service, award-winning creative advertising agency.

LiveRamp’s  identity resolution capabilities now support additional identifier types and are available natively within AWS Entity Resolution.

The collaboration will allow for an accelerated phase of programmatic CTV growth for Vevo, allowing advertisers to drive scaled reach across its premium library.

ADvendio, the omnichannel retail media advertising platform, will accelerate its U.S. growth as it posts a 150% increase in global retail media revenues.

With DOOH ad spend predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising on the planet.

Havas Media Network (HMN) has announced that Famous Footwear, part of the Caleres portfolio of global footwear brands, has chosen the agency as its media agency of record for the United States after a five-month competitive agency review.

As Rappler’s CEO, Ressa has led their battle for truth and democracy, and has endured constant political harassment and arrests by the Duterte government, forced to post bail 10 times to stay free.

The Vault leverages advanced econometric models and artificial intelligence algorithms to empower clients to make more informed decisions on allocation of marketing budget, thereby maximising return on investments and achieving better business results.

This is the first acquisition the firm has made since Barkley and OKRP merged in March of this year, creating BarkleyOKRP, a “big indie” that sparks with consumers and drives outsized results for clients.

With this enhancement, IAS now provides advertisers the first solution that can measure and optimize against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process.

The acquisition will expand Premion’s capabilities in the growing CTV marketplace by combining Octillion’s cutting-edge technology with Premion’s award-winning local CTV/OTT advertising solution.

Metagenics, the global  science-based vitamin and supplement company, has announced its strategic partnership with Jellyfish, the integrated global digital marketing business entrusted with overseeing its global media strategy.

The report titled, Reaching Asian American Audiences: Understanding Asian Influence and Media Consumption, highlights that Asian Americans are spending nearly equal time watching  content on their TVs and smartphones.

To lead and oversee the company moving forward, Paramount Global has established an Office of the CEO, consisting of three senior company executives:

With clients such as Novartis, Abbott and Amgen, CMS has been the market leader for healthcare media in France for over 35 years. The Paris-based company focuses in particular on the prescription medicine (RX) segment.