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With this launch, the channel aims to offer viewers a unique global motorsport experience. MAVTV Brasil will deliver highly curated programming to Connected TVs across the country, offering both regional coverage and major US programs with Portuguese subtitles.

 Omnicom Production will encompass Omnicom Studios, eg+, Designory, Mother Tongue, Link9, and the production departments currently housed within the company's creative networks and agencies.

With this acquisition, Europe's largest independent media agency group not only bolsters its presence in one of the world's key markets but also progresses another step in amplifying its global Mediaplus competence and servicing international clients.

Through access to Shopify’s commerce platform, Havas will be able to offer brands customized solutions that accelerate unified customer channels, inventory, and centralized data.

Now in Beta testing, the new offering helps advertisers avoid running adjacent to deepfake content as part of the Global Alliance for Responsible Media (GARM)-defined Brand Safety Floor and Suitability Framework misinformation category.

 The partnership supports Dollar General's onsite sponsored ad offerings, with plans to extend access to newer ad formats later this year.

This marks Immergo's strategy of Mergers and Acquisitions (M&A) in the OTT space, signaling a commitment to growth and industry leadership.

AdCellerant 's Addressable Streaming TV product is set to reshape how businesses connect with their target audience, maximizing the return on their investment (ROI) for every advertising dollar spent.

Dedicated to ongoing innovation, Marketing Architects saw a unique opportunity to create an outside entity focused on building leading-edge tech solutions for marketers and business leaders beyond their core offering of All-Inclusive TV.

Under the exclusive deal, Global and iHeartMedia will license, distribute and represent each other’s chart-topping Podcast portfolios.

The integrated solution offered by Havas Media Network and Noise Digital which delivers premier excellence in data-driven performance marketing, strategy and advanced analytics were crucial factors in the partnership.

Through a server-to-server (S2S) integration on Amazon DSP, advertisers will now have access to measurement coverage for campaigns across Amazon custom audiences and Twitch inventory.

Abd Rabbo will oversee Omnicom’s agencies in the country, focusing on talent, cross agency collaboration, and innovation to drive growth in the Middle East.

YouGov, the international online research data and analytics technology group, and Havas have announced the expansion of their data partnership, which powers Havas’ client insights.

Canon Middle East & Türkiye hosted its 'See No Limits' live show in Dubai, showcasing its cutting-edge capabilities in live production, broadcasting, and remote operation.

Paramount Global and Charter Communications, Inc. have announced they will extend their long-standing partnership with a multi-year distribution agreement for Paramount's full portfolio of linear cable networks

As part of Triton Digital, Sounder will continue to provide advanced contextual targeting solutions, brand suitability, and cutting-edge podcast promotional tools.

The BBC Studios' licensee will remain the global master toy partner for the Emmy Award-winning animated TV sensation Bluey in all territories.

Compared to social media, TV and streaming content has a greater impact on Gen Z viewers' emotions, engagement and actions.

Bernard joins Hearst from Dow Jones, where he recently served as chief experience officer, overseeing product management, user experience, technology, customer intelligence and data and AI functions across Dow Jones’ portfolio of businesses.

Africa Business Communities, a Digital B2B Publisher that enables companies and organizations to connect with African Business Professionals has launched its services in the Middle East as it seeks to tap into the growing economic opportunities and investors’ appetite towards those opportunities.