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Ogilvy Madrid strengthens creative team with new hires and promotions
The entire creative team will report directly to Juan P. Moreno and Javi Senovilla, as well as to Roberto Fara.
[Marketing Week] Bob Koigi: How AI is designing the future of fashion
Once considered a mainstay of creativity rooted in human intuition and craftsmanship, fashion is now undergoing a digital shift, driven not just by aesthetics, but by algorithms.
Nissin Foods USA taps Cornett as creative and social agency of record
Cornett will lead strategy, creative, and social media efforts for Nissin Foods, with a focus on driving relevance, differentiation, and engagement across its core portfolio.
CelcomDigi appoints Grey Malaysia as brand agency partner
The win follows a competitive pitch and marks a major milestone as CelcomDigi ramps up its next phase of growth.
Havas Health Network expands into MENA with launch of Havas Life Middle East
With a mission to inspire ideas and improve lives, Havas Life Middle East aligns with the global vision of Havas Life as the leading powerhouse of Havas Health.
Republic Bank taps BUNTIN as new full-service marketing partner
As part of Republic Bank’s external communications strategy, the Bank will continue to seek the expertise of C2 Strategic Communications.
Gameway appoints TRG as brand advertising agency
TRG will be responsible for creative, media, brand strategy, and the revamp of the brand's website.
SAMY Alliance acquires Intermate to strengthen social-first marketing leadership in Europe
This acquisition, backed by Bridgepoint’s recent reinvestment in SAMY Alliance, represents a significant milestone in the company’s ambitious growth strategy.
World Out of Home Organization strengthens global network with new members
Eight of the new members are national media owners, three are OOH service providers/suppliers and there is one international media owner, one national media agency and one national OOH association.
McCann Leeds wins media brief for United Carpets and Beds
Working closely with the flooring and bedding specialist to deliver high-quality media campaigns both on and offline, the team will support the brand’s revamped marketing strategy and ambitious growth plans for the coming years.
Camco taps Mythic to lead creative and social media strategy
Camco’s decision to partner with Mythic was driven by the agency’s deep strategic capabilities, proven track record of delivering measurable business impact and experience in adjacent categories.
[Marketing Week] Bob Koigi: Inside the confidence crisis in creativity
Marketers, creatives, and agencies are facing a crisis that’s not about talent or tools, it’s about belief. Creative confidence, once the engine that powered bold campaigns and breakthrough ideas, is weakening across the industry.
IPG Health expands medical communications offering with the launch of new agency
This strategic evolution amplifies the network’s dominance and unparalleled value to clients in the Med Comms space.
Folk VML appointed creative agency for Irish power grid operator EirGrid
The new collaboration will see Folk VML work closely with EirGrid to develop strategic and creative communications that engage the Irish public on the future of the electricity grid.
Herbal tea brand Pukka taps Special London as global creative partner
The agency won the business on its creative strengths and expertise in connecting brands to culture.
Mediaplus and WEFRA LIFE launch global healthcare agency
In response, Mediaplus and WEFRA Life have launched a new international healthcare division. Under the umbrella of WEFRA Mediaplus Global Health, the two agency groups are combining their international healthcare services and expertise.
Toyota GB names Hope&Glory as strategic and creative lead for UK brand campaigns
Hope&Glory won the work following a competitive pitch and will continue to build the presence and awareness of both brands through a consumer lifestyle lens
eflow Global appoints Feintuch Communications as U.S. PR agency of record
Founded in 2004 as a business that supported financial institutions to meet their regulatory requirements through process automation and data processing projects, eflow transitioned to a state-of-the art software-as-a-service (SaaS) company in the mid-2010s.
Publicis Groupe acquires sport and culture-focused creative agency Adopt
Adopt’s innovative approach, coupled with its experienced team and distinguished network of talent, will further strengthen Publicis Groupe’s ability to harness the power of athletes and sport to accelerate iconic and authentic cultural brand connections.
TBA Worldwide acquires Amazon marketing agency SaleSurf Growth
The latter is a performance-driven Amazon marketing agency empowering direct-to-consumer brands to grow through strategic Amazon marketplace optimization.
Jack Daniel’s appoints TSA as first dedicated influencer agency in the UK
They will be responsible for developing an influencer strategy for the total Jack Daniel’s trademark in the UK, which includes Tennessee Whiskey, Flavours (Apple, Honey and Fire), and the Super Premium portfolio
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