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[eMarketer] Apple App Store devevelpers earned $60 billion in 2021 despite growing antitrust scrutiny

12-01-2022 | 05:15:27
Apple reported that it has paid out more than $260 billion to app developers since its App Store opened in 2008. Apple’s developers were paid at least $60 billion in 2021.

April Lane named E-Commerce Officer of Hearst

11-01-2022 | 12:08:41
Hearst has announced that April Lane has been named chief e-commerce officer. In this new role, Lane will lead the expansion of e-commerce and performance marketing capabilities across the organization’s consumer media businesses.

[eMarketer] in 2022, retailers in Western Europe will adopt digital tools in physical stores to drive sales

06-01-2022 | 06:42:41
In Germany, Shopify is expanding the integrated payments features and POS tools it offers retailers to make in-store purchases easier for shoppers and to link online and offline behavior, for example.

[Column] Rémon Bloemberg: The Bounce Rate Bible

04-01-2022 | 12:03:00
But, how does knowing about the high bounce rate help you? Further complicating matters, each page has its own bounce rate.

Sixty percent of global consumers are frustrated with navigating content on streaming video services, Accenture report

04-01-2022 | 07:13:44
Three-in-five subscribers to multiple streaming services expressed frustration with their viewing experiences, according to a new report from Accenture.

Fresh Media Bulgaria selects Triton Digital to power its streaming audio strategy

23-12-2021 | 06:41:13
Through this partnership, Triton Digital will provide Fresh Media Bulgaria with cutting-edge Dynamic Ad Insertion technology to their publishers to effortlessly control and monetize content through precision-targeted audio ads.

Triton Digital announces expansion of podcast reports to Canada

17-12-2021 | 06:51:19
Triton Digital®, the global technology and services provider to the digital audio and podcast industry, has announced the expansion of its Podcast Reports to Canada.

ICE announces Peter de Mönnink as new CEO

16-12-2021 | 10:43:00
ICE, the world’s first integrated processing hub, has announced that Peter de Mönnink will take the helm as CEO, effective March 2022.

YouTube agency Team5pm launches in Scandinavia

15-12-2021 | 14:44:55
Team5pm is expanding further abroad. After Germany, the YouTube agency from Amsterdam is now also opening an office in Scandinavia.

fuboTV completes acquisition of French live TV streaming company Molotov SAS

09-12-2021 | 06:10:38
The synergies between fuboTV and Molotov’s technology and teams are expected to enable both companies to continue on paths of accelerated growth in their respective home countries and leverage their capabilities to improve both business models with greater scale.

VICE News unveils first ever global desk to cover extremism

07-12-2021 | 10:13:42
VICE News announced the launch of The VICE News Extremism Desk, a first-of-its-kind, multi-platform desk covering terrorism, ethnonationalism, white supremacy, Neo-Nazism, militias, and dangerous religious hate groups.

Conviva teams with Experian to expand audience measurement capabilities for streaming publishers

07-12-2021 | 10:01:33
The combination of Conviva’s first-party, census-level streaming data and Experian’s unparalleled demographic data empowers publishers to easily provide advertisers with the most detailed and accurate audience insights available.

[eMarketer] LinkedIn adds Hindi language to reach half a billion Indian users

03-12-2021 | 09:55:06
LinkedIn is rolling out support for Hindi, a language spoken or understood by more than 600 million people globally, per Insider.

Tesco launches media and insight platform to help brands engage with customers

01-12-2021 | 12:57:02
Tesco has launched ‘Tesco Media and Insight, powered by dunnhumby’, a new platform to help suppliers and agencies engage more effectively with customers and understand their evolving needs.

Sony to become the official virtual fan engagement partner of Manchester City Football Club

30-11-2021 | 14:05:44
Sony will conduct a PoC (proof of concept) with Manchester City, aiming to develop new forms of digital content and services that integrate the physical and virtual worlds to excite and engage both existing and next generation of sports fans across the globe.

Google and Essence launch contextual advertising powered by machine learning with Guardian Australia

26-11-2021 | 11:18:10
Production of hundreds of ads was automated, with each ad customised for contextual relevance on individual article pages.

Financial insights and media company Investor Scene launches in Canada

25-11-2021 | 13:20:45
Investor Scene, a financial insights and media company, has announced their emergence from stealth mode with 221,000 unique visitors in the last 120 days and an email and text subscriber base of 64,754.

Muck Rack database reveals how many listeners every active podcast has

24-11-2021 | 14:08:14
This latest addition to the leading Public Relations Management (PRM) software builds on Muck Rack’s initial podcaster database launch and brings even more value to the thousands of organizations around the world that rely on Muck Rack’s all-in-one solution.

ViacomCBS announces new global deal with Twitter

23-11-2021 | 14:17:48
ViacomCBS Inc. and Twitter have announced a new, multi-year global agreement to deliver premium digital content around ViacomCBS' biggest live events, hit shows and iconic franchises from the company's  portfolio of entertainment, news and sports brands.

ITV and Virgin Media O2 announce  long term commercial partnership

18-11-2021 | 12:26:59
The new agreement, which lasts over five years and signals a new commercial relationship between the two companies, includes full integration of the ITV Hub platform onto Virgin TV set-top boxes.

DoubleVerify launches publisher solution in Europe

17-11-2021 | 14:22:56
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that the DV Publisher Suite is now available to European publishers.


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