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The integrated offering provides end-to-end marketing consulting services that - in addition to Rival’s strategy, media, and data expertise - now includes world-class creative and production offerings.

TikTok’s Marketing Partners Program endorses experts in attribution and incrementality measurement, with the aim of helping brands better understand the impact of advertising on the platform.

As its PR and marketing partner, Finn will deliver integrated marketing strategy and activation, including creative storytelling, media relations, corporate communications and thought leadership, social engagement, creative projects, and more.

Cosentino will utilize Sprinklr Social, Sprinklr Insights, and Sprinklr Marketing to streamline content creation, distribution, and audience engagement across digital channels.

 The Landscape, for the first time, outlines the synergies between the AI and MarTech sectors, offering a visionary perspective on the future evolution of MarTech.

By combining Google's deep expertise in data analytics, generative AI (gen AI) technology and cyber security with WPP's end-to-end marketing capabilities, global creative scale and understanding of its clients’ brands, this partnership seeks to drive a step-change in marketing efficiency and effectiveness.

 In this role, Pastrana will help evolve the business in its creative and strategic capabilities, while enhancing CCOMGROUP's future-facing vision.

In her role, Kiely will focus on building new client relationships, focusing particularly on companies with a strong presence on the East Coast.

The acquisition brings Luckie expansion in critical areas, including content, search engine marketing, media strategy & planning, plus a seasoned team focused on creative, strategy, and media.

Baobab Network (Baobab), an early-stage investor that backs startups across Africa, has announced the acquisition of Reflector Marketing, a strategy and branding agency headquartered in South Africa.

The global source on how to find, engage and deliver successful commercial relationships and marketing efforts that wins the loyalty and economic stakes of this generation.

The Toolkit features Smart Ingest, an Iterable-native feature co-developed with Hightouch that directly connects to leading cloud data platforms and enables marketers to bring all of their valuable customer data into Iterable.

As Motion's fifth acquisition in 10 years, the addition of 2.718 bolsters the agency's already extensive list of capabilities providing added value for B2B and B2C clients. 

The change of control further accelerates Ansira's work driving sales and revenue for clients with a distributed ecosystem.

Stefanini Group, a $1 billion technology company specializing in digital solutions, is one of the first companies to create a global marketing campaign entirely from AI tools.

S4Capital's operating brand Media.Monks, a digital-first, data-led advertising and marketing services company, has launched Persona.Flow, a professional managed service that gives brand marketers the ability to talk to their data.

Lidl can rely on the expertise in digital strategy, innovation, and marketing that iO has gained working with their previous clients in retail.

Led by creativity, powered by data, and supercharged by AI, Ogilvy has a distinct approach to designing relationships that create business, brand, and customer value.

The Minute Maid Zero Sugar campaign was delivered by Studio X, the execution arm of WPP Open X, and supported by X&O, Essence Mediacom, United Talent Agency, Zeno Group and Ogilvy.

Lately, the focus has shifted towards the art and science of transcending traditional content strategies with NFC and NFT technologies. 

She will drive the agency’s ambition to deliver marketing breakthroughs for brands in the new communications economy.