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This growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025.

The deal is valued at $68.7bn and will make Microsoft the third biggest gaming company behind Tencent and Sony once it closes.

The global in-game advertising market is concentrated and the vendors are deploying different strategies such as extensively investing in joint ventures and acquisitions for capturing major shares and expanding their presence globally to compete in the market. 

Thimba Media has acquired Seven Star Digital on a cash free debt free basis to consolidate its position in the UK market.

The key factor fueling the growth of the global in-game advertising market is a significant rise in the adoption of mobile games across the globe.

This newly formed area will be dedicated to working with customers and partners from across the entire ecosystem, helping serve Targetspot’s acceleration into the fastest growing area of digital media.

Inspired Entertainment, a B2B provider of gaming content, systems and solutions and Cristaltec announced they have signed a new agreement to transform their strategic partnership in Italy. 

This newly formed area will be dedicated to working with customers and partners from across the entire ecosystem, helping serve Targetspot's acceleration into the fastest growing area of digital media.

Supremacy Games has announced the first mobile game developed in Finland that has integrated NFT (non-fungible token) functionality, Race Team Rivals NFT Garage.

GameAnalytics, the analytics platform used by over 100,000 game developers, has launched HyperBid - a powerful new mediation platform specifically engineered for mobile games publishers and developers.

Engine provides sports and esports gaming experiences, along with media solutions focused on influencer marketing, gaming, data/analytics, and programmatic advertising.

Logitech is directly looking for a Marketing Assistant Gaming - Young Professionals Program

Logitech G, a brand of Logitech and innovator of gaming technologies and gear, has introduced a new, lightweight headset to its Color Collection, the Logitech G335 Wired Gaming Headset, which is available in three colors including the new Mint colorway.

Logitech G, a brand of Logitech and innovator of gaming technologies and gear, and McLaren Racing have announced a new-look to the G Challenge eracing competition to excite racers and race fans around the world.

VICE Media Group launched Waypoint+, a new direct to consumer subscription service delivering additional content to Waypoint’s loyal audience.

Brands keen on growing their offerings while strengthening clients’ portfolio are going the acquisition and mergers way in what is creating a win-win situation with their rivals.

Since the announcement of the acquisition, Ninja Kiwi has continued to deliver on its strategy, resulting in continued strong performance from the company.

To help marketers better understand advertising performance in video games, Oracle has announced the world’s first ad measurement technology for 3D in-game environments.

Samsung Electronics has announced that the 2021 Neo QLED became the first TV to receive certification for Gaming TV Performance from Verband Deutscher Elektrotechniker (VDE).

Otello Corp, Inc, owner of AdColony, the in-app marketplace for brands, has announced the signing of a definitive agreement to sell the global player in mobile game advertising and monetization, to Digital Turbine.

AdInMo, the mobile InGamePlay brand advertising platform, announced a partnership with global mobile advertising giant InMobi.