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Stagwell, the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising player MNTN to broaden the market of performance advertising for brands.

DIRECTV's nationwide scale and deterministic audience is a strong foundation to power insights for marketers of any size across all U.S. markets.

With an innovative approach to activating sports-based identity signals powered by AI-based technology, Genius Sports will offer its customers the ability to reach audiences on and offline.

According to Statista data, over 80% of marketing professionals integrated Instagram into their digital marketing campaigns in 2023, and more than 65% plan to use it even more in the future.

With this integration, Voluum's users can easily access MediaGo's curated global inventory of premium media traffic and high-quality ad placements across major media outlets and platforms.

This integration enables Amazon Ads’ unique interactive audio ads on Alexa-enabled devices to appear across shared APS and Triton Digital publishers, delivering an engaging advertising experience to listeners and enhanced inventory monetization to publishers.

The report examines the financial, brand reputational and legal ramifications associated with fraudulent digital video campaigns.

Monks.Flow offers intelligent solutions for marketing activities packed with pre-tested pipelines that automate processes and connect talent trained in AI, the latest AI tools, enterprise software, and microservices into efficient, automated workflows.

 Instacart,the grocery technology company in North America, has announced it is expanding its advertising solutions to Caper Carts, the company's AI-powered smart carts.

At PubMatic, Hung will be responsible for the strategic leadership of the Southeast Asian market, working closely with both global leadership and local go to market teams. S

Yahoo Advertising has announced strategic partnerships with FreeWheel, Magnite for its streaming ad server SpringServe, and Publica by IAS, to enable direct server-to-server connections with direct-to-publisher offering Yahoo Backstage.

The US will contribute 31% to the 2029 AVOD total; down from 40% in 2023 - showing that other countries are growing faster. The US will increase by $6 billion between 2023 and 2029, with China adding about half that amount.

Per this partnership, advertisers working with FreeWheel now have access to more than 3,500 FAST channels available through OrkaTV’s streaming TV marketplace.

MAGNA, which powers planning and investment across the IPG Mediabrands network, will now be able to target and distribute custom audiences using Acxiom data centrally through OpenAP across linear, digital, streaming and programmatic channels.

In 2023, the global advertising market hit a new record, with the annual ad spending jumping over one trillion dollars for the first time, and most of that value came from the United States.

This first of its kind SSP category will provide an additional distribution category to advertisers and DSPs from which they can access and purchase Loop Media advertising impressions

Instacart partners with more than 1,400 retail banners across North America, which means that without taking any action, many CPG brands on Shopify are likely already driving sales through the Instacart Marketplace.

Marketing and advertising are key components of a business's growth. With more and more internet users year after year, many brands have increased their digital marketing spend in an effort to reach more consumers.

This initial guide has been created to assist businesses in the digital advertising ecosystem navigate the ever-evolving landscape of sustainability and responsible business practices.

Hivestack’s platform is used by many of the world's largest brands, agencies, media owners, and partners including Uber, Colgate, Lego, InterContinental Hotel Group, Doordash, GroupM, dentsu, The Trade Desk, Xandr, Clear Channel, Lamar, Stroër, and many more.

The data reveals that companies spent 8% less on digital advertising than in the same period last year.