Tagresults
Havas expands global partnership with YouGov to 30 markets
By leveraging YouGov and first party data sources in Havas’ AI-driven Converged operating system, the agency network has automated the audience creation process.
Movement Strategy and Newfangled Studios merge to form $45m social media unit
The news marks a new era for the two pioneering independent social media agencies.
Karo picks MSQ for global creative brief
Karo, the European Consumer Healthcare company, has selected MSQ to join its global creative roster.
DEPT appoints Helga Sásdi as Executive Vice President of EMEA
Sásdi will be responsible for the company’s client growth strategy across its marketing and technology services in the region, delivering pioneering work for clients including Logitech, Foot Locker, and eBay.
Ogilvy Paris unveils AI art program for visual creatives and coders
This unique project aims to explore the creative possibilities offered by artificial intelligence and to imagine the most suitable and innovative solutions.
What's the game of your name?
If you define your game, you’ll know the game of… your name! Here is a sampling of the many great names we developed for what are now thriving brands across the globe.
Southeastern Grocers taps Net Conversion to lead media strategy
The agency will be responsible for media planning and buying, media analytics, and advanced analytics to deliver data-driven solutions that fuel customer loyalty, acquisition, and growth.
McVitie’s appoints We Are Social to lead social media strategy across Europe
We Are Social has been appointed by international snacking giant, pladis, to handle the social media and influencer management for its McVitie’s brand across Germany, Switzerland, Italy and Sweden.
AKQA appoints Jon Holloway as MD for Middle East and North Africa
Based between the UAE and KSA, Jon’s leadership will accelerate the agency’s momentum in the region, partnering with ambitious brands to shape new experiences at the intersection of creativity, culture, and emerging technology.
[Marketing Week] Bob Koigi: Connected TV soars while battling blind spots
The Connected TV (CTV) landscape is experiencing a sustained period of growth, disruption, and transformation.
Havas Media Canada expands leadership team with new appointments
The changes reflect a deliberate shift in how the agency shows up to market as a strategic growth partner built to help brands navigate complexity and deliver measurable business outcomes.
Joe Public expands into Europe with a clear mission
Pepe Marais on the agency’s Johannesburg roots, European ambitions, and the power of creativity.
Sensodent Group appoints FCB Ulka as creative agency of record
As the brand looks further to strengthen its footprint in the oral sensitivity segment, FCB Ulka will lead Sensodent's strategic and creative responsibilities. The account was won following a multi-agency pitch.
PRCA launches tailored accreditation for smaller PR agencies
CMS Go is the only accreditation of its kind in the UK that assesses and recognises best practice across entire PR and communications teams, not just individuals
Zum goldenen Hirschen wins tonies DACH account
Zum goldenen Hirschen starts its work as a lead agency in the DACH region for German tonie with the audiobook campaign ‘Book on Box. Cinema in the Mind.’
[Interview] Bernardo Tavares, Founder, Beta Collective, Brazil
The agency specializes in exploring innovative tools and methods to maximize creative output and brand engagement
Bastion acquires Australia’s corporate affairs firm Daymark
The acquisition further expands Bastion’s market-leading corporate affairs capabilities with Daymark’s senior advisory expertise, client portfolio and proprietary technology.
UK fashion brand selects HAVAS Red as PR and events agency partner
HAVAS Red’s remit will cover press office, media engagement and event management.
Havas Media Network named U.S. media agency of record for Olive Garden
As the media agency of record, Havas Media will oversee strategic communications planning and video media investment for the iconic brand.
Serviceplan Germany appoints Jan-Philipp Jahn as CEO
Jahn reports to Markus Noder, International CEO of Serviceplan Group, who oversees all global Serviceplan creative operations.
Center Parcs selects Neverland to lead brand evolution and creative strategy
Following a competitive three-way pitch led by Ingenuity+, independent creative agency, Center Parcs’ has announced Neverland as its lead brand strategy and creative agency.
Follow Marketing Report on LinkedIn
Subscribe to the Marketing Report Newsletter
Send us your press releases, columns, interviews…
Join Marketing Report in our LinkedIn Groups

