Center Parcs selects Neverland to lead brand evolution and creative strategy

Following a competitive three-way pitch led by Ingenuity+, independent creative agency, Center Parcs’ has announced Neverland as lead brand strategy and creative agency.

The short-break holiday company welcomes over 2.3 million guests each year across its six villages based in the UK and Ireland, with a seventh proposed village in Scotland, subject to planning consent.

Sara Holt, chief marketing officer, Center Parcs: “Center Parcs is an incredible business with deep guest loyalty, unrivalled occupancy and an amazing story to tell. It needs a special partner. From the moment we met Josh, Jon and Simon they demonstrated a love of our brand that only comes from being a guest who has made lifetime family memories on our villages. They have used this to show us an enticing future. We are so excited to roll this out together to our guests and colleagues.”

Josh Harris, CEO, Neverland: “From the moment we met Sara and the team, we felt the energy and potential behind this special opportunity to evolve one of the UK and Ireland’s most iconic brands. We’re grateful for the trust, time, and care Center Parcs put into an amazing pitch process. We’re absolutely buzzing to get started.”

Gill Huber, managing director, Ingenuity+: “Throughout the pitch process Neverland continuously showed its passion and commitment to Center Parcs giving the brand a sense of what the agency would be like as a partner for the brand’s next stage of evolution. We appreciate the effort and time given by all the agencies that took part in the process and glad Center Parcs found its perfect partner. I look forward to seeing what this new dynamic duo can create together.”

Neverland starts with immediate effect creating a new campaign and brand strategy to help elevate the iconic brand and achieve further growth.

www.centerparcs.co.uk

www.imagineneverland.com

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