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DEPT unveils ‘secret garden’ at Cannes Lions to spark deeper industry dialogue
Designed to foster meaningful dialogue and showcase cutting-edge AI and creativity, this tranquil courtyard will be the go-to spot for industry leaders seeking a fresh perspective on the future of marketing and technology.
Unbound wins Somnia’s global creative account
The agency’s reputation for fearless creativity and culturally resonant campaigns proved to be a winning formula for Somnia, a brand that itself champions innovation and speed.
FIG appointed creative agency of record for Tropicana Brands
This win significantly expands FIG’s relationship with Tropicana Brands Group, which began in 2023 with work on Naked Smoothies.
HCL teams up with Clarion to boost brand visibility in foodservice market
Clarion will be supporting HCL’s mission to provide every child with access to healthy, nourishing meals that give them the foundations to grow, learn and achieve their potential.
MullenLowe launches YouTube Stream showcasing Cannes Lions-winning campaigns
The work spans almost fifty years and features more than 30 countries, offering a curated reel of work that not only claimed metal at Cannes, but also helped define modern advertising
VCCP promotes David Masterman to Executive Creative Director
David’s promotion comes at an exciting time for VCCP, as the agency continues to grow and make work that genuinely connects with people.
[Marketing Week] Bob Koigi: WPP joins AI-driven reinvention. Can legacy agencies keep up?
This isn't just a rebrand, it's a strategic reset. WPP is betting on artificial intelligence not just to optimize workflows, but to reimagine what a media company should be in the 21st century.
Monks named strategic digital experience agency for Curtin University
The partnership will focus on creating a personalised and inspirational experience that mirrors the dynamic and innovative learning environment Curtin offers its students.
David Droga to step down as Accenture Song CEO, appointed Accenture Vice Chair
Nick Law will become the new Song creative strategy & experience lead and will also join Accenture’s GMC. His reputation as a leader and global design force has long been established.
Dentsu Americas strengthens media leadership with key appointments
This migration of transformative talent to dentsu points to the momentum across the business, as the agency has recently welcomed new clients including Solo Stove, eBay, Zaxby’s, and Dollar General, across the media practice.
WPP Media launches as fully integrated, AI-powered media company
WPP Media is seamlessly connected with WPP’s wider global agency networks and capabilities through WPP Open – WPP’s AI-enabled marketing system.
SoluPet names Forsman & Bodenfors as agency of record
F&B is a solutions-driven, creative collective that is part of the global marketing network, Stagwell.
Lucas Petermeier appointed President of Grey Germany
His background includes brand side experience through management positions in marketing and sales in Germany, UK and China for Volkswagen Group and Porsche amongst others.
McCann wins back Beko account, adds Whirlpool and Hotpoint
The appliance company has returned to the agency after two years with an ambitious and clear mandate: to reshape brand building with an end-to-end transformation powered by Artificial Intelligence (AI).
Havas Media Network appoints James McNeely to launch CSA in Southeast Asia
With over 13 years of experience across data, analytics, and MarTech, James will lead CSA’s growth in the region, strengthening specialist capabilities in local markets and offering clients an unparalleled depth of technology and data expertise
State of Play picks independent agency Anything is Possible to scale group bookings
The scope covers PPC, SEO, and Paid Social, with a brief to drive high-value group bookings, unlock efficiency, and scale performance as State of Play expands to new locations.
SAMY to lead social, creative and influencer strategy for Les 100 Ciels’ global expansion
SAMY will also build awareness of the brand and communicate its quiet luxury credentials, including via targeted influencer activity. The brand has recently opened a second store on Knightsbridge, offering a full range of women’s items.
Ad agency Humanaut wins Big Green Egg Account, launches rebrand
Independent ad agency and video-production company Humanaut will be ensuring that a great many Big Green Eggs will find homes just in time for summer’s peak grilling season.
[Interview] Marta Blanco Sampedro, European Communications Director, GUT
Independent ad agency GUT recently appointed Marta Blanco Sampedro as Director of Communications in Europe, expanding the agency's strategic leadership across the continent.
[Marketing Week] Bob Koigi: Marketers thrive under pressure with smart media moves
In particular, Retail Media Networks (RMNs) and Connected TV (CTV) have emerged as two of the most critical platforms for modern marketers.
Publicis Groupe acquires influencer marketing platform Captiv8
Captiv8 will be positioned within Publicis Connected Media and integrated with Influential to power Publicis Groupe’s global Influencer offering worldwide.
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