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The win follows a competitive pitch and marks a major milestone as CelcomDigi ramps up its next phase of growth.

Premier was founded in 2018 through Caruth Capital Partners, LLC's acquisition of Jersey Premier Outdoor Media, LLC, in partnership with industry executives Dominick Vastino and Sean Corbett.

Powered by best-in-class AI-driven technology, IAS classifies each podcast episode for actionable brand safety and suitability control at scale.

This partnership with T-Mobile Advertising Solutions (T-Ads) creates a direct path for IPG Mediabrands agencies and clients to activate campaigns with T-Ad’s first-party data and product suite, while also opening up opportunities for shared innovation and test-and-learn initiatives.

 Kantar is extending its creative effectiveness capabilities across its LINK+ and LINK AI solutions, allowing clients to test their creative assets in almost any format, including brand experiences and influencer content.

Once a niche hobby, mobile gaming is now one of the fastest-growing forms of direct-to-consumer entertainment, drawing massive brand investment in in-app advertising (IAA).

The new quarterly report provides the most comprehensive look at the portion of television that delivers advertising across broadcast, cable and streaming. With these new insights, advertisers and agencies will have an essential view of opportunities to connect with consumers across ad-supported platforms ahead of the 2025 TV Upfronts.

Eight of the new members are national media owners, three are OOH service providers/suppliers and there is one international media owner, one national media agency and one national OOH association.

Located in the world's second-busiest airport, the record-breaking display captures the attention of tens of thousands of travelers each day, spotlighting how IFS.ai is driving transformation across the industries it serves.

The collaboration will integrate NIQ's consumer intelligence and global insights on shopping behaviors into The Trade Desk’s platform, supporting marketers to plan and activate ad campaigns more accurately.

Marketers, creatives, and agencies are facing a crisis that’s not about talent or tools, it’s about belief. Creative confidence, once the engine that powered bold campaigns and breakthrough ideas, is weakening across the industry.

By leveraging unsold streaming inventory, the collaboration opens the door for mission-driven organizations to reach audiences on the biggest screen in the home—at a fraction of the traditional cost.

Google has been under fire for the past seven days. On April 17, a US judge ruled that Google has knowingly acquired and maintained a monopoly position in the adtech market.

The latter is a performance-driven Amazon marketing agency empowering direct-to-consumer brands to grow through strategic Amazon marketplace optimization.

StackAdapt, the multi-channel advertising platform, has partnered with Lyft Media to launch programmatic in-app advertising within the Lyft app.

This strategic move significantly strengthens Similarweb's ability to offer robust, daily-use tools that empower brands, retailers, and agencies to maximize ROI, protect their brand assets, and optimize their digital marketing strategies.

This collaboration introduces an integrated platform specifically designed to enable effective Total TV advertising strategies, offering unified audience management and sophisticated campaign optimization across both linear and digital television environments.

The findings, based on WFA’s global poll of media price inflation forecasts, suggest inflation will remain within long-term averages but will still significantly influence brand planning in the year ahead.

Over the past several years, advertising investment in the travel and accommodation sector has surged, marking a powerful rebound from the pandemic's devastating effects on global travel.

Interpublic Group (IPG) reported a drop in revenue and earnings for the first quarter of 2025, in line with company expectations, as it moves forward with a major restructuring and prepares for its planned merger with Omnicom.

Airlines have been a significant driver of this growth, ranking as the second-highest advertising category in the sector, rising by 15% compared to the same period last year.