Tagresults

The partnership aims to connect TikTok’s creator-driven culture with everyday physical environments, offering brands and venues new ways to engage audiences where they spend

According to the analysis, advertising was responsible for 21.9 percent of total US economic output in 2024, supporting 29 million jobs and generating $10.4 trillion in sales activity.

The collaboration strengthens Perion’s position in the Asia-Pacific region and supports its strategy to expand premium media supply in high-growth markets.

The partnership includes in-stadium advertising, media integration, and brand activations across multiple channels.

Under the partnership, PMG will become a founding agency partner of FANHub, Genius Sports' premier fan activation platform.

These enhancements deliver deeper insights, reduce manual analysis, and empower brands, agencies, and media companies to maximize ROI, further solidifying Reveal's position as an industry innovator in OOH measurement.

Cactus has deep expertise working in the financial services sector, with an emphasis on credit unions and community banks

The campaign will signpost key resources including FAQs and online training to help the industry comply with the restrictions from October 1, 2025.

Search is undergoing a radical change. No longer confined to Google’s blank search bar, it has exploded across social and video platforms, reshaping how consumers discover, research, and buy.

This new industry innovation is an interoperable ecosystem for partner measurement that will bring together a diverse set of key brand, sales, attention, and conversion metrics within the Nielsen ONE platform for the first time.

These categories, developed as part of DV’s client-focused innovation strategy, offer advertisers deeper transparency and insight into where their ads appear.

The report offers a first-of-its-kind analysis across 50+ advertiser campaigns to explore how emotional alignment between ads and on-screen content can boost attention on streaming TV.

VideoAmp, an advertising technology company, has announced a multi-year agreement with Warner Bros. Discovery, Inc. to expand their longstanding relationship and continue delivering currency optionality to the advertising marketplace.

Few figures have shaped modern advertising as profoundly as Sir John Hegarty. From co-founding Bartle Bogle Hegarty to producing some of the most iconic TV ads of the last half-century, his work has consistently championed the power of creativity to move people and markets.

Despite a challenging economic environment, the largest independent agency group in Europe delivered exceptional performance — driven by record client satisfaction, outstanding creative momentum

As brands increasingly aim to hold all marketing investments accountable to business outcomes, advertisers need smarter ways to connect with audiences across channels like CTV.

The comprehensive engagement will include media planning, campaign development, tool kit development, performance marketing, and advanced regional business analytics.

The product will officially roll throughout the month of July, supported globally from Assembly's hubs in New York, London, Singapore, and Dubai.

This marks Adams' seventh strategic acquisition in just nine months, further strengthening its footprint in the fast-growing Norfolk/Virginia Beach market.

The acquisition strengthens Edge226’s offering, adding Adscend Media’s proven rewarded ad formats—most notably its industry-leading Offerwall—to Edge226’s existing in-app and CTV channels.

The research reveals that UK business professionals are not only the most premium-focused travellers in Europe but are also reshaping how and where brands should engage with high-value audiences.