Rockbot partners with TikTok to expand digital advertising opportunities

Rockbot has partnered with TikTok to bring short-form mobile video into real-world spaces across the United States. The collaboration expands TikTok’s Out of Phone initiative and introduces its content to TV screens in gyms, restaurants, airports, and retail locations through Rockbot’s digital out-of-home (DOOH) platform.

The partnership aims to connect TikTok’s creator-driven culture with everyday physical environments, offering brands and venues new ways to engage audiences where they spend time offline.

Through Rockbot’s national screen network, curated TikTok videos will appear in high-footfall venues, turning routine activities like working out or shopping into media-rich moments of entertainment and discovery.

Garrett Dodge, CEO, Rockbot: "Rockbot's partnership with TikTok unlocks a whole new category of influencer-driven content in retail spaces, helping businesses reach consumer audiences wherever they are. By delivering TikTok's dynamic videos in public spaces, we're creating a new way for venues to engage visitors with the content they love—while also offering brands a powerful social marketing advertising opportunity."

Rockbot TV already offers a mix of premium, ad-supported content across its screen network. The inclusion of TikTok videos adds a layer of social relevance to its programming, particularly for younger, mobile-first audiences.

For advertisers, Rockbot Advertising provides a platform to launch targeted campaigns alongside TikTok content. This opens opportunities to leverage the reach of social video in physical locations, especially in retail environments where product discovery and dwell time are key metrics.

The integration reflects a growing trend in digital retail media, where brands seek to activate campaigns beyond the screen—blending online influence with offline presence.

www.rockbot.com

www.tiktok.com

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