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 This platform provides exclusive, data-driven insights, continuing education opportunities, and interviews with top industry leaders to help marketers drive innovation and improve health outcomes.

By uniting Springbok’s strengths with JoeLabs, the company says it is poised to deliver value and innovative solutions that meet the evolving needs of its clients.

In the ad and marketing space for example, nearly two-thirds of brand owners are already using generative AI in their marketing strategies.

We've all noticed it—whether managing finances or shopping for the latest fashion, the convenience of digital channels has become hard to ignore.

One of the most fascinating aspects of my work is that I get the opportunity to speak with a wide range of advertisers, giving me a unique peek into how they see the world.

With over 1,000 employees based in 14 hubs worldwide, Mars helps marketeers make their products consumers’ top choice in online and offline shopper ecosystems.

Nearly two-thirds of brand owners (63%) are already using generative AI in their marketing strategies, according to new research from the World Federation of Advertisers (WFA) but many have serious concerns about the technology.

Hesz will collaborate closely with Interpublic’s leadership team on the company's strategic priorities, including the company’s go-to-market positioning and its integrated work with global clients.

Price promotion has become habitual right across Europe, especially in the food retail sector.

In this role, Ernst will oversee the planning, execution and optimization of complex media campaigns—developing comprehensive media strategies to reach target audiences effectively, drive cross-channel integration, and deliver business impact for clients.

Dulcedo Group (Dulcedo), a talent management agency headquartered in Montreal, announced the successful acquisition of Node App, an AI-powered influencer marketing platform.

Allied will partner with top brands to maximize its extensive relationships to bring Holland America Line opportunities for partnerships and collaborations that enhance connections to the brand's audience.

The rapid pace of technological advancement has accelerated the democratization of content production and distribution.

Havas has announced the acquisition of global digital data agency DMPG to help power its clients’ marketing transformations and unlock untapped value from advertisers’ data and technology investments.

Tombras will be the airline’s lead partner across creative, media, social, PR and CRM, the company’s entire marketing ecosystem.

He will oversee the agency’s global growth, marketing, and client service teams, focusing on delivering pioneering customer experiences

Haberman, a full-service marketing communications agency with a 30-year history of modern storytelling, has been selected as the agency of record for MNsure, Minnesota’s health insurance marketplace.

EasyKnock, the first home equity solution platform, has entered into an expansive marketing partnership with iHeartMedia which will include nationwide on-air and digital advertising campaigns across iHeartMedia broadcast radio and digital platforms.

The alliance brings together Video Research’s linear TV measurement expertise and infrastructure (currently Japan’s linear TV measurement currency) with Nielsen’s technology, coverage, and global backing, pairing the scale of big data with granular insights and local market needs.

GS&P will be responsible for leading the chicken-focused QSR challenger brand’s strategic and creative marketing efforts, in service of continuing to build on the company’s exciting growth and momentum.

Transport for London (TfL) has selected Global, the Media & Entertainment group, as its media partner for its rail advertising contract.