Nielsen and Video Research renew partnership for de-duplicated cross-media measurement solution for Japan

Nielsen, a global player in audience measurement, data and analytics has announced the formation of a strategic partnership with Video Research, Japan’s media and marketing research company, with the aim of developing a de-duplicated cross-media measurement solution for Japan’s unique market.

In collaboration with the industry, the partnership will spearhead development of a cutting-edge, de-duplicated, cross-media measurement solution, specifically tailored to Japan’s unique media environment, building on the strength of a 2017 collaboration between Nielsen and Video Research.

The alliance brings together Video Research’s linear TV measurement expertise and infrastructure (currently Japan’s linear TV measurement currency) with Nielsen’s technology, coverage, and global backing, pairing the scale of big data with granular insights and local market needs.

Yutaka Ishikawa, President & CEO, Video Research: “Video Research has long supported the industry by providing television viewership data and more in the region, while Nielsen remains a global leader in data and analytics, making this partnership a win-win for Japan’s media industry. We are excited to renew our working arrangement with Nielsen and we look forward to the development of an integrated reach measurement solution across linear media and digital, which will deliver more accurate data to advertisers and media companies.”

Arnaud Frade, President, Commercial for Asia, Nielsen: “Given the rapid evolution of the media landscape in Japan, today’s announcement is timely and a huge win for the industry. I can’t overstate the importance of the solution we are creating here – not just technologically, but in scale and accuracy. Only an alliance of this magnitude, which combines our audience measurement and analytics capabilities, can meet the unique needs of the Japanese market. It’s a much-needed next step in innovative metrics and multi-screen measurement. I’m excited to be a part of this reinvigorated relationship with Video Research and I look forward to shedding new light on the media consumption habits of Japanese consumers.”

www.nielsen.com

www.videor.co.jp

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