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GUT will serve as a strategic and creative lead, offering end-to-end consultation and overseeing the development and production of the brand's main campaigns.

Tidart will maintain its brand and operational structure, while integrating into Havas Media Network’s global e-commerce proposition, Havas Market.

CEO Philippe Krakowsky emphasized the company’s margin strength and operational progress, especially in media, healthcare, sports marketing, and PR.

Christian Schmitz has served as CEO of THE MARCOM ENGINE, the agency model for BMW and MINI, since joining the Serviceplan Group in 2021.

The independent will lead creative duties to establish Grubhub as the hero of the food delivery marketplace

The first half of 2025 has been a tale of two halves for the global advertising, marketing and communications industry, as major holding groups reported sharply contrasting financial results.

The acquisition augments Deerfield's existing marketing, communications, media, and data analytics capabilities with greater depth in strategy, creative, digital, and medical communications.

OK COOL will now partner with the hotel group to develop and execute a new streamlined global social-first strategy, overseeing strategic direction.

Following a competitive pitch process, Squad will develop a fresh creative platform that builds on the success of the “More Possibilities” brand positioning.

By tapping into real-time consumer conversations and trends, ROAST will craft a content strategy designed to not only improve organic visibility but also directly align with evolving customer interests.

The agency will be responsible for editorial strategy, always-on content, community management, content production and paid social media for the brand’s owned channels in The Netherlands, Belgium, Germany and the U.K.

The strong results have prompted the company to raise its full-year organic growth forecast to “close to +5%,” citing significant new business wins and sustained momentum across global markets.

The decision was made without a review. Weiman products are built to clean, shine and protect consumers’ most valuable specialty surfaces and is one of the company’s largest-selling brands. Hanson Dodge is already the agency partner for another major PurposeBuilt brand: Green Gobbler.

The win marks Doner Media’s third new business win in the past three months, following new relationships with jewellery retailer, Ross-Simons and regional financial services brand, Valley Bank.

Cornett will continue to lead the brand’s strategy, creative, media buying, digital strategy and execution.

In this interview with Marketing Report, Schwarz explains how the agency is integrating innovation into its creative output in one of the world’s most diverse regions.

His appointment reflects WPP’s mission to deliver outstanding creativity coupled with expertise in AI, data, and technology.

The move is part of a unified global growth strategy that sees the agency introduce new capabilities in the region.

The multichannel campaign will place Wall’s Pastry as a modern British staple, known and loved by many, but ready to engage a new generation of younger, on-the-go consumers.

Nicola will work closely with Ogilvy’s EMEA’s Management Team, driving Ogilvy PR’s proposition and growth across the region, reporting to Ogilvy PR global CEO, Julianna Richter and Patou Nuytemans, Ogilvy EMEA CEO.

In an era defined by media fragmentation, digital fatigue, and rising skepticism around advertising effectiveness, Out-of-Home (OOH) advertising is emerging as high-impact, high-return media channel that outperforms Connected TV (CTV).