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Oceania Cruises unveils ‘The joy of traveling well’ campaign
The campaign emphasizes personalized journeys that allow guests to explore at a considered pace, with every detail designed to enhance comfort and connection.
Kenya Airways and TUI Holidays relaunch KQ Holidays
Kenya’s national carrier, Kenya Airways, has partnered with European based TUI Airline Holidays, to relaunch travel platform, KQ Holidays.
‘Maybe’ campaign reimagines luxury ocean travel
McCann Paris has developed a global campaign for Explora Journeys, repositioning the luxury ocean travel brand as a floating five-star hotel rather than a traditional cruise line.
LEGOLAND coaster campaign calls families to action
The campaign positions the ride as a mission to save LEGOLAND from an oncoming asteroid, inviting families to design their own spacecraft before boarding.
GWR revives Famous Five for leisure travel push
The latest chapter of the award-winning Famous Five series, created with, references GWR’s 1920s publicity campaigns that used myths and legends to promote regional travel
FINN Partners Germany wins Cathay Pacific, Visit Orlando accounts
FINN Partners Germany has expanded its travel and tourism portfolio with two new clients: Cathay Pacific and Visit Orlando. The agency will serve as the communications lead for both brands in Germany.
The PHA Group named PR partner for WeSki
The partnership aims to raise awareness of WeSki’s offerings and highlight the ease of planning ski trips through its platform
Scottish Town confirms Vienna thrives even in winter
The Vienna Tourist Board invited the entire Scottish village of Dull to visit the Austrian capital and judge whether the city is dull in January, in a campaign developed with Jung von Matt DONAU.
Navigator appoints Too Many Dreams for UK PR brief
The brief supports the travel media network’s growth across travel, adtech and commercial media markets.
Virgin Group appoints Paul Ostryzniuk as first ECD
Paul brings more than 20 years of creative leadership across design, technology, content, and experience. He joins Virgin from AKQA, where he led campaigns for brands including Nike, LEGO, MINI, and BAFTA.
Choice Hotels celebrates value for every trip in global campaign
The campaign reflects the shift in consumer priorities toward experiences over possessions, showing how Choice Hotels helps guests make the most of every trip by stretching their travel budgets.
Sonoma County Tourism taps FINN Partners for strategic PR
The partnership will focus on strategic media relations and storytelling that highlight Sonoma County’s breadth of experiences and its long-standing commitment to responsible destination stewardship.
Squad targets younger travelers with Eurocamp campaign
The work aims to reposition outdoor accommodation holidays by highlighting comfort, choice and variety.
Malaysia Airlines launches global “Time for New Chapters” campaign
Malaysia Airlines invites travellers to embrace Time for New Chapters, a new year's campaign inspired by new beginnings and the journeys that follow.
Visit Lauderdale launches new global campaign to encourage tourism
Visit Lauderdale, the official destination marketing organization for Greater Fort Lauderdale, unveiled "Never Lose Your Splash," a bold new global brand campaign
Shoreline Sightseeing appoints Pinnacle Advertising as AOR
The remit covers a full overhaul of Shoreline Sightseeing’s website alongside responsibility for all marketing campaigns.
Havas named agency of record for The Travel Corporation
The Travel Corporation has appointed Havas as its first agency of record following a competitive pitch at holding company level. The process was managed by AAR Group, with Havas selected ahead of several global agency groups to become TTC’s primary strategic partner.
G Adventures appoints Propellic for digital advertising
The partnership supports G Adventures’ ambition to reach new audiences and reinforce its position in the adventure travel sector through paid media, AI-driven search visibility and broader digital performance initiatives.
TESSAN launches creator-focused initiative for global travelers
The travel-charging brand, which supports more than 20 million users across 200 countries and regions, aims to evolve its identity by directly funding the experiences of modern travelers.
FINN Partners grows DACH travel portfolio
The agency has been appointed by Baros Maldives, La Réunion, and weloveholidays for ongoing PR and communications work.
Newport Beach unwraps 50 days of holiday experiences
Running from November 14, 2025, to January 2, 2026, the campaign transforms the city into a coastal holiday wonderland filled with light displays, festive dining, luxury shopping and seasonal events.
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