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The partnership marks the first time advertisers on The Trade Desk platform can access EDO’s investment-grade data across all brand categories.

StackAdapt, the multi-channel advertising platform, has partnered with Lyft Media to launch programmatic in-app advertising within the Lyft app.

Zoom Media UK offers brands the opportunity to connect with diverse, active audiences with expertise built over 20 years in the fitness and media industries combined.

 The partnership with VIOOH, the leading premium global digital out of home supply-side platform, opens up unparalleled programmatic access to high-impact advertising spaces in the region’s capital.

Through this partnership, PubMatic will connect advertisers to audiences across Spectrum Reach’s entire footprint.

Simpli.fi's YouTube TV solution enhances advertisers' ability to deliver seamless, omnichannel campaigns by incorporating YouTube TV's brand-safe content into their broader programmatic solutions.

Viant Technology Inc., a player in CTV and AI-powered programmatic advertising, has announced it acquired Lockr, the first-party data collaboration platform built to enable content owners to collect, enrich, and activate first-party data. Keith Petri will continue to lead Lockr as its CEO.

TCL, a  global television brand and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have announced a new partnership designed to enhance programmatic advertising for live sports.

This move will provide GroupM clients with direct and advantaged access to PubMatic’s high-quality publisher inventory.

This growth projection has been revised up following the return to double-digit growth (+10.7%) of digital ad spend, the impact of sporting and political events, and improved outlooks across the US, UK, Brazil, and France.

Over 350 media agency executives attended the high-energy event, which unveiled Sky Media’s new brand positioning: Connections Mean Everything, alongside a suite of exciting products and partnerships.

As the digital advertising ecosystem becomes more crowded and convoluted, advertisers are calling for the data-driven insights and signals necessary to optimize their media investment.

Simpli.fi's new offering enables advertisers to quickly scale their addressable, contextual, and third-party audiences using cookieless solutions, powered by Intent IQ, to extend targeting capabilities.

Combining SoundCloud’s extensive reach and engaged user base with PubMatic’s advanced advertising solutions, the partnership creates a powerful platform for advertisers to connect with audiences on a global scale.

With the inclusion of recent, behaviorally-based signals, brand partners can now expand reach to actively engaged audiences, at scale, during activatable moments in the health journey.

In the US, $8.9 billion was spent on political advertising during the 2022 midterm elections. AdImpact estimates that the 2024 political cycle will see that number increase to $10.2 billion, with a quarter of that spend going to digital and CTV.

As the programmatic ecosystem prepares for the deprecation of the third-party cookie, the proportion of campaigns run via CTV across Europe is set to increase substantially while brands and agencies alike lean more into curated media buys.

Notably, 54% of advertisers now allocate over 41% of their digital campaigns to programmatic investment, marking a significant increase from the previous year.

The outlook, which covers 11 revenue segments across 53 countries and territories, finds that global E&M revenues are projected to hit $3.4 trillion in 2028, growing at a 3.9% compound annual growth rat

Lunazul Tequila, the approachable, premium tequila brand made with hand-harvested 100% blue weber agave has launched a new advertising campaign today titled "Look to Luna."

The study surveyed brands and agencies across Singapore, Japan and South Korea to discover to discover their mobile and in-game ad buying preferences and challenges, as well as plans for 2024.