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The collaboration strengthens Perion’s position in the Asia-Pacific region and supports its strategy to expand premium media supply in high-growth markets.

The newly created role is a strategic milestone in Talon’s mission to drive smarter, data-led growth for clients through programmatic innovation.

The product will officially roll throughout the month of July, supported globally from Assembly's hubs in New York, London, Singapore, and Dubai.

The media and entertainment district seamlessly blends outdoor media and interactive, experiential marketing, making it the number one most visited cultural destination in the UK.

This new relationship enables agencies and advertisers to access and activate Sojern's extensive real-time travel data insights, with PubMatic's premium inventory, to target travelers more accurately and in a privacy-compliant way.

This new offering unlocks a powerful, privacy-safe connection between content engagement across Hearst Magazines’ 30+ U.S. brands paired with in-market shopping insights from Amazon Ads.

The integration will enable advertisers to programmatically access Elevision’s premium screen inventory across the UAE and the UK through a wide range of demand-side platforms (DSPs), including The Trade Desk, The Neuron, and Google’s Display and Video 360.

MidOcean Partners (MidOcean), a New York-based alternative asset manager, has acquired GSTV, a retail media and digital video advertising network.

The partnership expands programmatic audio advertising for marketers and advertisers within the TARA Media Buying Platform enhancing strategic omnichannel capabilities.

The partnership marks the first time advertisers on The Trade Desk platform can access EDO’s investment-grade data across all brand categories.

StackAdapt, the multi-channel advertising platform, has partnered with Lyft Media to launch programmatic in-app advertising within the Lyft app.

Zoom Media UK offers brands the opportunity to connect with diverse, active audiences with expertise built over 20 years in the fitness and media industries combined.

 The partnership with VIOOH, the leading premium global digital out of home supply-side platform, opens up unparalleled programmatic access to high-impact advertising spaces in the region’s capital.

Through this partnership, PubMatic will connect advertisers to audiences across Spectrum Reach’s entire footprint.

Simpli.fi's YouTube TV solution enhances advertisers' ability to deliver seamless, omnichannel campaigns by incorporating YouTube TV's brand-safe content into their broader programmatic solutions.

Viant Technology Inc., a player in CTV and AI-powered programmatic advertising, has announced it acquired Lockr, the first-party data collaboration platform built to enable content owners to collect, enrich, and activate first-party data. Keith Petri will continue to lead Lockr as its CEO.

TCL, a  global television brand and PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, have announced a new partnership designed to enhance programmatic advertising for live sports.

This move will provide GroupM clients with direct and advantaged access to PubMatic’s high-quality publisher inventory.

This growth projection has been revised up following the return to double-digit growth (+10.7%) of digital ad spend, the impact of sporting and political events, and improved outlooks across the US, UK, Brazil, and France.

Over 350 media agency executives attended the high-energy event, which unveiled Sky Media’s new brand positioning: Connections Mean Everything, alongside a suite of exciting products and partnerships.

As the digital advertising ecosystem becomes more crowded and convoluted, advertisers are calling for the data-driven insights and signals necessary to optimize their media investment.