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Protected by Mediaocean has announced a partnership with the Internet Watch Foundation (IWF) to bolster safeguards in the digital media supply chain and help protect children online.

The report cites the rise of first-party data strategies, contextual targeting, and privacy regulations such as GDPR and CCPA as major factors influencing investment.

The solution allows advertisers to run data-driven campaigns with rich creative formats across major streaming services including Hulu, HBO Max, Disney+, NBC, Discovery+, and DirecTV

Rapid digitization, evolving consumer behavior, and technological advancements are reshaping the digital advertising landscape.

The partnership aims to connect TikTok’s creator-driven culture with everyday physical environments, offering brands and venues new ways to engage audiences where they spend

According to the analysis, advertising was responsible for 21.9 percent of total US economic output in 2024, supporting 29 million jobs and generating $10.4 trillion in sales activity.

Video's transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB's "2025 Digital Video Ad Spend & Strategy Full Report."

SemanticHero leverages advanced machine learning and Natural Language Processing to analyze on-page content in real time, enabling precise, privacy-compliant contextual targeting without relying on third-party cookies or user tracking.

By rigorously analyzing OOH's impact on key brand metrics, this partnership provides advertisers with actionable insights into how OOH drives brand impact for advertisers.

The acquisition strengthens Ad.com’s position at the intersection of purpose and performance and provides Public Good with the resources and strategic backing to scale globally.

This strategic move marks a pivotal milestone in AdCellerant's global growth strategy, as it extends access to its enterprise-level digital marketing solutions, sales enablement tools, and hands-on support to Canadian media companies, agencies, and advertisers.

Reddit joins Smartly’s growing ecosystem of supported platforms, spanning CTV, Social Media, and the Open Web, enabling advertisers to launch and optimize campaigns across today’s most influential digital environments.

This collaboration reinforces Primis' commitment to raising industry standards and eliminating fraud from the digital advertising ecosystem

The collaboration will integrate NIQ's consumer intelligence and global insights on shopping behaviors into The Trade Desk’s platform, supporting marketers to plan and activate ad campaigns more accurately.

This collaboration introduces an integrated platform specifically designed to enable effective Total TV advertising strategies, offering unified audience management and sophisticated campaign optimization across both linear and digital television environments.

Through this partnership, PubMatic will connect advertisers to audiences across Spectrum Reach’s entire footprint.

The investment strengthens FirstPartyCapital’s mission as a sector-focused fund supporting scalable ad tech startups globally while reinforcing DoubleVerify’s commitment to driving innovation in digital advertising by backing early-stage, AI-driven companies.

With AI increasingly automating media buying and creative selection, brands lack visibility into how their creative is prioritized—or deprioritized—by ad platforms.

The AdTech industry is evolving rapidly, fueled by advancements in programmatic advertising, real-time bidding, and AI-driven analytics.

Through this partnership, brands buying across the Universal Ads platform will be able to get valuable performance insights into their campaigns and improve their overall media strategy using the Measured technology platform.

Meta’s new solutions are built to optimise campaigns and deliver greater efficiency across the customer journey.