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Fanta unleashes horror icons for global Halloween 2025 campaign

27-08-2025 | 11:07:00
This Halloween, Fanta is teaming up with Universal Pictures and Blumhouse to deliver a frightfully fun global campaign featuring some of the biggest icons in horror entertainment.

Nespresso Canada taps Courage Montreal as new creative partner

20-08-2025 | 08:20:07
The national project, awarded just three months after the office opened, will focus on evolving the brand's presence for Canadian audiences.

Diet Coke makes a splash with passion-driven campaign

14-08-2025 | 10:48:50
The campaign encourages people to reclaim that time for activities that recharge and express their individuality.

Heinz and Smoothie King launch ketchup-based fruit smoothie

07-08-2025 | 07:16:00
The Heinz Tomato Ketchup Smoothie blends acai sorbet, apple juice, strawberries, and raspberries with Heinz Simply Ketchup.

Pepsi MAX brings out the flavour with creator-led campaign

07-08-2025 | 07:14:00
The campaign celebrates bold flavour and feel-good energy, spotlighting the brand’s Cherry, Lime, and Mango range as part of a broader strategy to deepen engagement through creator-led storytelling.

Nestlé, Coca-Cola and Yili lead global food and drink rankings in 2025, report

07-08-2025 | 07:08:00
Nestlé remains the most valuable food brand in the world for the tenth consecutive year, according to the 2025 Food & Drink ranking by Brand Finance.

Sprite turns up the heat with global summer campaign

01-08-2025 | 07:15:00
That’s where Sprite comes in. The iconic soft drink’s cut-through, lemon-lime taste is the perfectly refreshing answer to the sweltering heat.

Sprite celebrates 30 years of ‘obey your thirst’ with NFL spotlight on Jalen Hurts

29-07-2025 | 08:14:00
The brand’s first-ever NFL athlete partner known for his humble confidence, stoicism and unshakeable sense of self joins a roster of ambassadors who champion authenticity and individuality in their own way.

ARK wins creative and strategic brief for Menabrea Premium Lager

29-07-2025 | 07:46:18
Building on over 170-years of history, ARK will be charged with carving out a distinctive presence in the UK’s competitive premium lager category.

Sprite turns up the heat with ‘hurts real good’ global campaign

11-07-2025 | 07:10:00
Sprite has unveiled ‘Hurts Real Good,’ a bold new global campaign designed to ignite a spicy food revolution by tapping into gen z's passion for spice.

Cayman Jack is turning missed flights into Margaritas this summer

11-07-2025 | 07:06:00
Introducing The Cayman Club, a signature in-person and online experience crafted exclusively for people caught in the chaos of summer travel.

Mountain Dew deploys ‘thirst guards’ to rescue empty coolers

04-07-2025 | 06:14:00
Mountain Dew, PepsiCo's beverage brand, has announced the launch of "Thirst Guards" to bring ice-cold refreshment directly to fans at key lake destinations nationwide.

Whittard of Chelsea appoints TSA as lead influencer and social media agency

03-07-2025 | 08:44:02
TSA, which is part of the independent creative agency Five by Five, will be facilitating and managing its influencer and social media services, from strategy and creative through to always on delivery

Ribena launches heartfelt campaign honouring its place in British family life

02-07-2025 | 09:07:38
This insight led to the creative idea behind Ribena’s new brand platform, which brings together Ribena’s distinctive flavour and the memories it evokes: There’s No Taste Like Home.

Coca Cola and Star Wars unite for global 'refresh your galaxy' campaign

01-07-2025 | 08:38:00
“Coca Cola x Star Wars: Refresh Your Galaxy” builds on the immersive storytelling and collaborative experiences anchoring the 70-year relationship between Disney and Coca Cola.

Segafredo Zanetti appoints BBH as global creative agency of record

01-07-2025 | 08:06:00
BBH has been tasked with developing a unique and distinctive position for the brand, that will zag against category tropes to set it apart from the rest of the global coffee category.

Shania Twain brings sparkle in Clearly Canadian’s comeback film

30-06-2025 | 08:00:00
In another nod to its Canadian pride and Canadian heritage, Clearly Canadian tapped Ryan Reynolds’ Maximum Effort to create the spot, which was filmed on location in the heart of Canada, surrounded by natural waterfalls and forest backdrops.

Carlsberg’s Somersby unveils new global positioning with Gen Z-focused campaign

24-06-2025 | 10:03:12
The campaign launched this month and marks the first expression of Somersby’s new global positioning, with Asia leading the charge.

Jennifer Aniston and Smartwater team up in wellness campaign

19-06-2025 | 10:43:19
Aniston and smartwater first teamed up in 2007 for a campaign celebrating the brand’s simplicity and unique origins with the star’s signature wit and charm.

C&C Group appoints 20(SOMETHING) for Heverlee and Orchard Pig rebrand

12-06-2025 | 08:20:00
The London-based studio will lead brand positioning and strategic communications across both labels, with a remit to strengthen cultural relevance and consumer resonance across the UK and Ireland.

Smirnoff ICE launches global campaign to mark 25th anniversary

11-06-2025 | 08:35:30
Developed in partnership with McCann New York, the campaign creative leans into the long-standing playful tone of voice of Smirnoff ICE – confidently, humorously and self-referentially owning all that we are: the good, the logic-defying and the irreverent.


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