Fanta unleashes horror icons for global Halloween 2025 campaign

This Halloween, Fanta is teaming up with Universal Pictures and Blumhouse to deliver a frightfully fun global campaign featuring some of the biggest icons in horror entertainment.

The Fanta Halloween Collection introduces limited-edition flavors and packaging starring characters from cult classics and modern horror hits. Fans can collect exclusive bottles and cans featuring:

Fanta Chucky Punch – a brand-new berry flavor starring Chucky

Fanta Strawberry – with The Grabber (The Black Phone)

Fanta Orange – with Freddy Fazbear (Five Nights at Freddy’s)

Fanta Grape – with M3GAN (M3GAN)

Consumers can unlock exclusive digital content and experiences by scanning on-pack QR codes, while the campaign extends into cinema activations, retail experiences, and influencer-driven social content across Latin America, Europe, North America, and select Asia-Pacific markets.

Ibrahim Salim Khan, Global VP, Fanta: “Fanta and Halloween are the perfect fit because both are fun and delicious. Halloween is when our cravings for treats, festivity and self-expression come back to life. And because scary can be fun, too, horror movies are a huge part of the celebration.”

The campaign coincides with two major Blumhouse releases: The Black Phone 2 (Oct. 17) and Five Nights at Freddy’s 2 (Dec. 5), strengthening the synergy between the beverage brand and blockbuster horror.

Khan noted that the chosen characters represent the “comedy horror” genre — light-hearted, thrilling, and perfect for fans across generations.

Khan: “Over the past decade, we’ve activated Halloween in many different markets and ways, but last year’s launch of ‘Wanta Fanta’ gave us a consistent global platform to scale creative campaigns. We’re excited to keep building on that success, connecting with fans in culturally relevant, seasonal, and deliciously fun ways.”

www.coca-cola.com

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