Heinz and Smoothie King launch ketchup-based fruit smoothie
Heinz and Smoothie King have partnered to launch a limited-edition ketchup-based smoothie, combining fruit and the signature tang of Heinz Simply Tomato Ketchup. The move settles a long-standing internet debate — if tomatoes are a fruit, is ketchup a smoothie? — with an answer served cold.
The Heinz Tomato Ketchup Smoothie blends acai sorbet, apple juice, strawberries, and raspberries with Heinz Simply Ketchup. The result is a sweet and tart drink that balances familiar fruit flavours with a savoury twist. It launches nationwide at select Smoothie King locations from August 6, priced at $5.70, while supplies last.
Angie Madigan, Vice President of Elevation Marketing, Kraft Heinz: “The idea of a ketchup smoothie is provocative, and our top priority was landing a delicious tasting fruit smoothie with distinct yet well-balanced ketchup notes. The experts at Smoothie King helped make this dream a reality, and we’re absolutely thrilled with the final smoothie we created together.”
Smoothie King developed the drink under its Clean Blends promise, which prohibits more than 75 ingredients and excludes artificial colours, flavours, and preservatives.
Lori Primavera, Vice President of R&D and Product Marketing, Smoothie King: “After months of meticulous R&D, testing, and tasting, we landed on a savoury-sweet blend that celebrates the tomato in all its glory. As always, our commitment to nutritious ingredients remains at the heart of every recipe.”
Heinz, which sources tomatoes at peak ripeness, uses only seven ingredients in its Simply Ketchup recipe. Both brands emphasized their shared focus on quality and clean ingredients in creating this crossover product.
The smoothie launches during peak tomato harvest season and the height of summer, a time when social media interest in smoothies also spikes.
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