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Kantar’s integrated technology, built to measure viewing across all screens, will be installed across the panel in Turkey.

New consumer shopping habits have marketers turning to sales data to better connect consumer behavior to sales, according to a new study by The Trade Desk.

Emplifi, the unified customer experience platform, has released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad results, organic social media brand efforts, and CX trends.

Eighty-six percent of marketing leaders report that digital commerce will be the most important route to market for their organizations in the next two years, according to a survey by Gartner, Inc. 

In September, Shopify announced a global ecommerce hub for merchants called Shopify Markets and added B2B features to premium platform Shopify Plus last month.

Interactive Advertising Bureau (IAB), the digital media and marketing trade association, has announced that Libby Morgan has been named SVP, Chief Strategy Officer, and Sheila Buckley has joined as IAB's Executive in Residence.

The latest Advertising Association/WARC Expenditure Report forecasts UK ad spend will grow by 24.8% this year, reaching a total of £29.3 billion.

The mobile advertising market is evaluated at $180.610 billion for the year 2019 and is projected to grow at a CAGR of 21.95% to reach a market size of $724.460 billion by the year 2026 according to a recent report by Research and Markets.

As retail ecommerce sales in China are expected to reach $2.564 trillion in 2021 and continue to grow by double digits through 2023, advertisers will increasingly shift their attention to the vast potential of that market.

The purchasing power of digitally native, influencer-savvy Generation Z continues to be one of the most important and talked about factors for strategic digital marketers worldwide.

Marketing has evolved to a great extent in the past decade; new forms of marketing have taken over with continuously upgrading tools. Marketers can target the specific customer they want from the comfort of their homes.

Almost half (44%) of PR professionals around the world plan to resume international business travel in the next six months, according to new research published by the Public Relations and Communications Association (PRCA) and the International Communications Consultancy Organisation (ICCO).

Global smartphone shipments slipped 6% in Q3 2021, per Canalys—and market dynamics are shifting as vendors navigate component shortages and struggle to meet demand.

Walmart is testing an SMS-assisted ecommerce tool called “Walmart Text to Shop,” in an expansion of its conversational commerce functionality, the company recently announced.

Kantar, the world’s data-driven analytics and brand consulting company, has announced the appointment of Andy Doyle to the position of Chief People Officer.

Consumer VR headsets are poised to enter a new phase of competitiveness with an increasing emphasis on supplemental metaverse platforms.

The percentage of US consumers using technology to manage their finances jumped from 58% last year to 88% this year, per a Plaid survey. The online survey was conducted from July 6-20, 2021 among 2,000 US adults.

Since Alibaba held its first Singles’ Day in 2009, the event has grown into a weekslong shopping extravaganza stretching across various platforms.

Mobile advertising is by far the preferred destination for digital ad spending in the US, just as it is everywhere else. However, mobile’s ever-accelerating domination of the digital ad market appears to finally be leveling off.

NielsenIQ, the industry player in global measurement and data analytics, has announced two key acquisition agreements --Data Impact and Rakuten Intelligence.

First launched in May, Twitter’s Tip Jar lets users send fiat money and now also Bitcoin via third-party payment services, like PayPal, Cash App, Venmo, and more. Twitter does not earn any revenues, but the third-party firms may charge transaction fees.