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The Media Rating Council accredits Nielsen’s Big Data + Panel National TV measurement

24-01-2025 | 06:04:00
Nielsen is the first accredited national TV audience measurement provider for Big Data + Panel.

Channel 4 launches branded entertainment series to promote careers in early education

23-01-2025 | 06:18:00
How To Love Your Job stars professional life coach, author, and podcaster Anna Williamson and is live now on Channel 4’s YouTube, Instagram, and Facebook channels as well as on streaming.

ITV announces new media for equity investments in ufurnish.com, mynestegg and Tryp.com

23-01-2025 | 06:04:00
As part of ITV Adventures Invest, its Media for Equity investment fund, ITV has agreed to subscribe for £2 million in ufurnish.com, up to £3 million in mynestegg and £1 million in Tryp.com  in return for advertising inventory across ITV’s channels and ITVX.

SXSW London selects Assembly as its strategic media partner

22-01-2025 | 08:01:29
Assembly will spearhead SXSW London’s brand and performance media across Europe, in multiple markets including the UK.

Kantar Group announces sale of Kantar Media to investment firm H.I.G. Capital

21-01-2025 | 09:31:08
The contemplated deal will mark a new chapter for Kantar Media as it embarks on an exciting phase of growth and innovation, with a renewed focus on delivering cutting-edge insights to clients across the content and advertising landscapes.

Geely Auto launches first consumer engagement campaign via Havas Media

20-01-2025 | 07:20:00
With more than seven years automotive experience, Havas Media is already putting their knowledge to use with Geely’s first consumer engagement campaign in Australia.

[Marketing Week] Bob Koigi: What the latest M&A developments portend for the rest of the year

17-01-2025 | 09:26:00
This year has started with the advertising and marketing industries undergoing significant shifts, largely driven by mergers and acquisitions (M&As).

Vattenfall renews media partnership with Havas Media

17-01-2025 | 07:57:27
Havas Media has successfully prevailed against the competition in the tender for the media budget for the brand campaigns of Swedish electricity provider Vattenfall.

Nielsen launches guide to help media buyers optimize budgets

17-01-2025 | 06:46:00
This guide offers essential cross-media data and audience insights to navigate today’s complex advertising landscape confidently.

British Gas Partners with Channel 4 for ad campaign showcasing home comforts

16-01-2025 | 07:38:00
The partnership kicks off with a series of 24 comedic idents, created by T&Pm and directed by the Weiland Brothers through Love Song.

Canadian Blood Services picks Cairns Oneil as media agency

15-01-2025 | 08:08:03
Cairns Oneil will be responsible for all media planning and buying, starting with a new brand platform launch campaign in 2025.

Paramount and Comcast announce multi-year distribution agreements

15-01-2025 | 07:45:48
Paramount Global and Comcast have announced the renewal of their comprehensive distribution agreements to continue delivering Paramount's leading portfolio of broadcast, entertainment, news and sports brands across Xfinity platforms.

Belgian publisher Mediafin chooses iO to optimize its newspaper websites

14-01-2025 | 07:50:47
iO is overhauling the technical architecture of the newspaper sites. This includes replacing the current maintenance-intensive CMS with modern JavaScript frameworks and a lightweight CMS. T

Clear Channel Outdoor to sell Europe-North segment to Bauer Media Group for $625 million

13-01-2025 | 09:34:23
Clear Channel Outdoor Holdings, Inc. has announced it has entered into a definitive agreement to sell the businesses constituting its Europe-North segment to Bauer Radio Limited, a subsidiary of Bauer Media Group.

Colossus SSP integrates with Scope3 to offer green media solutions

13-01-2025 | 09:25:15
This integration will empower Colossus SSP to offer its brands and agency partners high-performing green media solutions.

New England Aquarium appoints Allen & Gerritsen as creative and media agency of record

13-01-2025 | 08:41:27
Located in Boston, Massachusetts, the Aquarium is a non-profit research and conservation organisation that has protected and cared for the ocean and marine animals for more than 50 years.

[Marketing Week] Bob Koigi: Key trends and developments set to define 2025

10-01-2025 | 10:45:00
The marketing, advertising, creative, communications and media industries are on the verge of a crucial evolution in 2025 with technological advances, shifting consumer behaviors, and a new wave of creative experimentation redefining how brands will interact with audiences.

VIOOH partners with ECN to strengthen digital out-of-home advertising across major European markets

09-01-2025 | 06:16:06
VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH space, offering a streamlined programmatic advertising experience.

IAS launches solution to help advertisers maximize media investments

09-01-2025 | 06:05:00
Total Media Performance (TMP) enables advertisers to achieve better campaign outcomes by integrating IAS’s industry-leading media quality signals with in-flight optimization.

[Marketing Report TV] Mitchell Duffree (Geminaes) about opening two agencies simultaneously

06-01-2025 | 06:00:00
Marketing Report TV is visiting Abovo Maxlead. Mitchell Duffree, Founder & Chief Twin at Geminaes, is our guest. In a conversation with Bas Vlugt, he talks about opening two agencies simultaneously.

[Marketing Week] Bob Koigi: Key developments that shaped 2024

20-12-2024 | 10:39:00
In 2024, major developments have shaped the marketing, advertising, creative, and media industries with emerging technologies, regulatory changes, mergers and acquisitions and evolving consumer expectations at the heart of these developments.


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