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TBA Worldwide is a fast-growing independent collective of advertising agencies and specialty marketing firms and Brandon is its fully integrated marketing agency, with expertise in sectors including healthcare.

With this expansion of their relationship, the companies continue to enhance data accessibility across the industry, enabling seamless integration of Nielsen’s data to drive strategic advertising and programming decisions and outcomes.

Each year, most European countries recognize their National Marketing Champion.

Quad/Graphics, Inc. a marketing experience company that solves complex marketing challenges for its clients, has announced a strategic partnership with Adalytics, an advertising analytics and data science provider.

A new role within the agency, LeGallo will be integral to Ogilvy North America’s regional leadership, partnering closely with Chief Creative Officer Rafael Rizuto to drive the effective integration of talent, capabilities and resources, and deliver world-class creative excellence across North America clients and key global accounts.

The campaign, which begins with two of Hearst’s leading news brands — the San Francisco Chronicle and Houston Chronicle — will expand to additional markets in the coming months. The effort was created in partnership with PMG, which was recently named Hearst’s creative and media agency of record.

With growing pressure from both consumers and regulators to adopt greener practices, businesses are turning to innovative digital tools, data analytics, and energy-efficient solutions to minimize their ecological footprint.

Having served as HR Managing Partner since December 2022, she now takes over the leadership of the agency's human resources department and joins the Executive Committee.

With a permanent presence in Dubai and Abu Dhabi, big group is positioned to work closely with existing partners such as Mastercard, while expanding its services to new clients across the Entertainment, Healthcare, and Transport sectors.

In 2024, the Dékuple Group, the European company in communication and data marketing, achieved an annual turnover of 217.8 million euros, an increase of 9.1%.

The Visible Start programme equips participants with the skills and confidence needed to relaunch their careers in today’s fast-moving landscape, and this year expands its reach across all of WPP in the UK, tapping into multiple skillsets across disciplines.

This acquisition enhances DV’s suite of data solutions, advancing its capabilities in end-to-end media performance measurement and AI-powered activation.

In recent years, the rise of social commerce has transformed the way consumers shop, with social media platforms like Instagram, Facebook, TikTok, and Instagram becoming powerful hubs for purchasing decisions.

Yes& has been engaged to help SHRM deepen their understanding of how to better anticipate audience needs and deliver more valuable experiences by refining member personas and audience journeys.

The deal expands on an existing partnership between Havas Media Network and Funnel, with the increased remit coming as Havas evolves the Media Network’s bespoke audience planning tool into a unifying operating system for the entire communications group.

This significant appointment follows a full year of outstanding service from SAMY Alliance as L’Oréal’s influencer marketing partner in Iberia, as well as work by the agency in other territories such as the UK, the US or regional HQ.

This enhanced integration allows advanced audiences created within TransUnion’s TruAudience platform to be seamlessly shared to and measured by Nielsen ONE, the company’s cross-media measurement solution.

The market is estimated to grow at a CAGR of 13.9% during the forecast period. Rise in number of users on social media is driving market growth, with a trend towards use of ai with social media management software.

Influencer marketing has undergone a major transformation over the past decade, evolving from a niche marketing strategy to one of the most prominent tools in the digital marketing space.

Already a leader in social storytelling, Channel 4’s partnership with The Cast will bring together the work of teams across Marketing, 4Studio, Commissioning, 4Creative, Content Communications and Channel 4 Sales.

The move is set to accelerate Appier's Generative AI product portfolio, expand its business footprint, and reshape the future of digital advertising and marketing.