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Hightouch and Monks collaborate to provide faster, data-driven marketing solutions in APAC
This partnership enhances Monks' ability to provide clients with cutting-edge data and AI solutions for personalised experiences and marketing effectiveness.
Powered_by launches as world's first AI agency for SMBs
Powered_by has officially launched as the world's first AI agency for small and medium-sized businesses (SMBs), offering custom AI agent solutions
Samsung partners with SOS Voz Amiga on AI-driven campaign to support immigrant communities in Portugal
As part of this partnership, a mental health awareness campaign is being launched through OOH and social media, specifically targeting immigrant communities in Portugal.
[Column] Bart De Waele: Advertising agencies must reinvent their business model
AI is evolving faster than an agency owner trying to explain to a client why that retainer is still relevant. Where two years ago AI struggled to come up with a decent slogan, today it is a production machine that works faster than your most overworked intern.
Instacart launches AI-powered universal campaigns for advertisers
This collection of time-saving tools to drive performance includes AI-powered landing pages, campaign recommendations, product library enhancements, and Universal Campaigns.
Monks partners with NVIDIA and PUMA to enhance creative marketing through Agentic AI
Monks, the global, purely digital, data-driven, unitary operating brand of S4 Capital plc, has announced its collaboration with NVIDIA to launch an Agentic AI Advisory Group and the Monks Foundry, supported by NVIDIA-certified engineers.
Seattle-based startup Gradial secures $13m to build AI marketing operations agents
Gradial, a Seattle-based AI startup transforming enterprise marketing operations with AI agents, has secured $13 million in Series A funding, bringing its total capital raised to nearly $20 million.
[Marketing Week] Bob Koigi: Brands that evolve with culture will define the future
In the end, brands that evolve with culture, not merely react to it, are the ones that will define the future.
Unilever reinvents its product shoots to meet the growing demand for content
Technology is enhancing human creativity to optimise relevant and personalised content and free up time for marketers to focus on big creative ideas that build brands and earn a purchase.
Heineken launches global GenAI Lab in Singapore to growth and engagement
Established in collaboration with AI Singapore, the Heineken GenAI Lab marks a significant milestone in Heineken’sjourney to becoming the world’s best-connected brewer.
M+C Saatchi Group rebrands and launches AI-powered cultural power index for global markets
The newly branded M+C Saatchi Group is now taking its strategic proposition global with the official unveiling of the Cultural Power Index - an AI-powered diagnostic tool that helps brands drive growth by harnessing the power of culture.
Havas Media Network and Ogury automate audience activation at scale with new solution
This collaboration integrates Ogury’s advanced audience planning API into Havas’ AI-powered Converged Activate tool, empowering media planners with automated, privacy-first audience activation at scale.
Publicis and Adobe enhance digital transformation with AI-integrated content creation and marketing
This will enable businesses to scale the production of personalized content, and through Publicis Groupe’s industry-leading identity solutions, tailor experiences to specific audiences – driving deeper engagement, innovation and growth for clients.
Microsoft’s Copilot+ PCs take center stage in multi-country campaign, showcasing real-world AI applications
As longtime partners, Microsoft and independent creative agency Superdigital have created some of the most memorable brand moments on the internet – from viral TikTok filters to internet-breaking collabs with satirical designer Emily Zugay.
Generative gaming startup Wolf Games launches with $4m seed funding
Wolf Games, a startup that will be the home of generative cinematic games personalized to the player, has officially launched with $4 million in seed funding
Implicit launches AI platform to revolutionize product expertise
Implicit, a pioneering AI technology company, announced the launch of its AI platform designed to transform customer experience with AI-driven agent support and knowledge management.
You.com partners with Sustainable Ventures to support climate tech innovation with AI
You.com, a pioneer in AI-powered search and the maker of productivity engine for enterprises, announced a partnership with Sustainable Ventures
Quantum Systems acquires AirRobot to boost drone technology for the Bundeswehr and European partners
Quantum Systems has acquired AirRobot to boost its drone technology portfolio and strengthen technological sovereignty for the Bundeswehr and European partners.
AI startup Conveo raises $5.3m to revolutionize market research with AI-powered video interviews
Belgian AI startup Conveo has raised €5 million from Y Combinator, 6 Degrees Capital, Entourage Capital, Pitchdrive, and Syndicate One
Viant Technology acquires Lockr to accelerate data collaboration in programmatic advertising
Viant Technology Inc., a player in CTV and AI-powered programmatic advertising, has announced it acquired Lockr, the first-party data collaboration platform built to enable content owners to collect, enrich, and activate first-party data. Keith Petri will continue to lead Lockr as its CEO.
Conveo raises $5.3 million seed round to transform the market research industry
Conveo is building the AI-powered solution, to transform the growing $120 billion global market research industry.
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