Gravta launches with veterans from Netflix, Meta and Ogilvy to reimagine video advertising

A team of senior executives from Netflix, Meta, Ogilvy, and Warner Bros. has launched Gravta, a new kind of video advertising studio reimagining how TV commercials are created, produced, scaled, and optimized. Leveraging a proprietary Human-AI platform and process, Gravta enables brands to move beyond the limitations of outdated, one-size-fits-all ad models—unlocking a smarter, more dynamic path to growth.

Stanlei Bellan, CEO and Founder, Gravta: "Brands have long been trapped in a system that's too slow, too rigid, and built for a different era. Advertisers are desperate for commercials that deliver scalable, game-changing growth—and that's exactly what we're delivering."

Building Stronger Brand Connections

The name Gravta is inspired by the concept that every brand has its own gravitational force—a distinct pull that attracts, engages, and retains its audience. In today's crowded digital landscape, that pull must be deliberate, data-informed, and emotionally resonant.

To deliver on this challenge, Gravta's founders brought together decades of experience across media, entertainment, technology, and creative industries. The result is a breakthrough end-to-end video advertising stack designed to meet modern marketing demands with precision and impact.

Iris Lee, Co-Founder and COO, Gravta. "Our vision was to create a video advertising studio that's agile, intelligent, and data-driven. Gravta's Human-AI workflow delivers the speed and flexibility today's brands need—while maintaining the highest standards in audiovisual craft."

A Smarter, Scalable Model

Gravta's innovation lies in its proprietary platform and production system, designed for continuous optimization, rapid iteration, and segmented reach, to replace legacy ad models.

AdNeura

A neural network tool that can process information from a wide array of sources to continuously identify audience segments and the message triggers that resonate with them.

Duda Guerra, Co-Founder and Chief Technology Officer, Gravta: "AdNeura™ is more than a tool—it's a living system that enhances our creative human process. It evolves in real time with audience behavior and campaign performance, driving smarter decisions, targeted messaging, and higher ROI with every AdFilm."

AdFilms

Produced through an innovative visual-first storytelling system, AdFilms are broadcast-quality, data-informed TV spots crafted to connect with multiple audiences at scale.

Rapha Vasconcellos, Co-Founder and Chief Creative Officer, Gravta: "Creativity and technology should never be at odds—they amplify each other. At Gravta, we're breaking down the walls between data, art, and agility to deliver advertising that truly connects."

www.gravta.com

Follow Marketing Report on LinkedIn