Fibr AI launches AI-agents for CRO to fix the most broken part of martech, the website

With the explosion in AI, intent-driven LLM chats, advanced CDPs, and ad-targeting technologies, marketers are pouring budgets into data platforms, campaign targeting, and paid media. Yet the final touchpoint, the website, still treats every visitor the same, wasting hard-earned clicks and acquisition spend.

That's the problem San Francisco-based Fibr AI is solving. Founded by serial entrepreneurs Ankur Goyal and Pritam Roy, the startup has quietly built a full-stack AI-CRO (Conversion and Revenue Optimization) solution to bring real-time personalization and autonomous experimentation directly to enterprise websites, without human intervention.

Ankur Goyal, CEO, Fibr AI: "Marketers optimize everything (ads, emails, even texts), spending millions on the funnel, except 'The Website'. So when users land, all context is lost. That's not just inefficient, it's lost revenue. At Fibr AI, we are turning websites into adaptive systems that evolve in real-time for every user cohort."

A better way to CRO

The issue lies in how websites are treated: as static endpoints, isolated from the broader Martech stack. Traditional CRO is slow, expensive, and people-heavy — reliant on agencies, designers, developers, content teams, and analysts, creating bottlenecks and low testing velocity. Even companies spending over $1M annually may still only run 10–12 A/B tests a year.

Fibr AI replaces that model with always-on automation powered by three core AI agents , personalization, experimentation, and performance, working 24/7 across the site. These agents help brands continuously optimize copy, images, layouts, and flows, with no code or large teams required.

By combining deep integration with AI agents and an optional human-on-demand layer, Fibr AI offers marketers something they've never had before: a self-optimizing website that adapts in real-time to user segments, cohorts, and campaign journeys.

Fibr AI sees its real competitors not in other AI tools, but in outdated CRO agencies and fragmented, people-heavy toolchains and workflows. Most "CRO solutions" today are either costly service models or point-solution softwares that lack the scale or outcomes modern marketing demands.

Fibr AI's platform integrates directly with existing Martech infrastructure, conversion optimization tools (Adobe Target, Optimizely), Analytics (GA4, Adobe Analytics, MixPanel), CDPs (Braze, HighTouch), CRMs (Hubspot), and ad platforms (Google, Meta, LinkedIn); automating the entire CRO workflow to personalize and test experiences at scale.

www.fibr.ai

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