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His background includes brand side experience through management positions in marketing and sales in Germany, UK and China for Volkswagen Group and Porsche amongst others.

The appliance company has returned to the agency after two years with an ambitious and clear mandate: to reshape brand building with an end-to-end transformation powered by Artificial Intelligence (AI).

In particular, Retail Media Networks (RMNs) and Connected TV (CTV) have emerged as two of the most critical platforms for modern marketers.

As the rise of AI-powered platforms upend how audiences discover information, Edelman has announced the launch of GEOsight, a distinct offering designed to help brands manage their presence in AI-generated search results.

Captiv8 will be positioned within Publicis Connected Media and integrated with Influential to power Publicis Groupe’s global Influencer offering worldwide. 

The report, which surveyed leading global marketers, identified three trends in advertising, providing crucial insights to deal with an uncertain and constantly changing marketplace.

Sásdi will be responsible for the company’s client growth strategy across its marketing and technology services in the region, delivering pioneering work for clients including Logitech, Foot Locker, and eBay. 

TV advertising agency Marketing Architects, announced groundbreaking advancements in generative AI for creative production.

Recent Kantar research finds that nearly 50% of shoppers are extremely concerned about the prices of food and everyday essentials, and 52% of shoppers cite tariffs that impact the cost of goods in their shopping basket as a top area of anxiety.

The partnership expands programmatic audio advertising for marketers and advertisers within the TARA Media Buying Platform enhancing strategic omnichannel capabilities.

The Connected TV (CTV) landscape is experiencing a sustained period of growth, disruption, and transformation.

The acquisition further expands Bastion’s market-leading corporate affairs capabilities with Daymark’s senior advisory expertise, client portfolio and proprietary technology.

For EMC, McKinsey is the ideal strategic partner.McKinsey & Company is a global management consulting firm that works with bold leaders to accelerate sustainable and inclusive growth.

Once considered a mainstay of creativity rooted in human intuition and craftsmanship, fashion is now undergoing a digital shift, driven not just by aesthetics, but by algorithms.

The win follows a competitive pitch and marks a major milestone as CelcomDigi ramps up its next phase of growth.

With a mission to inspire ideas and improve lives, Havas Life Middle East aligns with the global vision of Havas Life as the leading powerhouse of Havas Health.

As part of Republic Bank’s external communications strategy, the Bank will continue to seek the expertise of C2 Strategic Communications.

Catalano is a strategic HR leader bringing extensive global experience and a track record for managerial and operational excellence and strong decision making.

This partnership with T-Mobile Advertising Solutions (T-Ads) creates a direct path for IPG Mediabrands agencies and clients to activate campaigns with T-Ad’s first-party data and product suite, while also opening up opportunities for shared innovation and test-and-learn initiatives.

This newly created position reflects DEP’s commitment to accelerating commercial performance and expanding its regional footprint, already responsible for 50% of its global revenue.

Marketers, creatives, and agencies are facing a crisis that’s not about talent or tools, it’s about belief. Creative confidence, once the engine that powered bold campaigns and breakthrough ideas, is weakening across the industry.