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Sustainable Marketing will now sit as a transversal topic for WFA, connecting with its policy work and all other WFA forums including the CMO, Sourcing, Media and Insight Forums and AI and Inclusive Marketing Communities.

Global advertiser,The Trade Desk is expanding its generative AI creative offering with Rembrand, a provider of cutting-edge spatially-aware AI technology

Choose Chicago announced the launch of a new marketing campaign to position Chicago as a premier global destination for leisure travel, meetings, events

MiQ and dentsu announced a strategic partnership that positions MiQ as dentsu's official Intelligence Partner

As the largest gathering in the creative marketing community, Cannes Lions Festival, takes place next week, agencies and brands have put their best foot forward to showcase their offerings and services while creating spaces for meaningful conversations with industry players. 

On average, CMOs spent 13.3 hours a month over the past year, more than 21 working days a year, so an entire month, just on troubleshooting their martech.

The COE will focus on supporting clients in their journey to adopt AI-accelerated business IT software and architecture, leveraging NVIDIA’s cutting-edge technologies and infrastructure.

Based in the agency's Shanghai studio, Elvis will report to Chris Reitermann, WPP’s President, China, and collaborate closely with Sarah Trombetta, Grey’s APAC CEO.

Healthcare disparities disproportionately affect minority communities, rural populations, and underinsured patients, contributing to higher rates of illness and preventable deaths.

The launch follows Effie joining forces with LIONS in January 2025 with the aim of helping brands make a better case for investing in creative marketing that's effective and drives growth.

The partnership, called the PMS & CIM Marketing Leaders Programme, will centre around a series of three-days face to face development training at CIM’s headquarters in October.

After more than 30 years with the Company, including seven as CEO, Mark has decided that the time is right for him to hand over to a new leader and the search for a successor is underway.

Global marketing group dentsu has announced the integration of retail eye tracking data into its media planning tool, marking a pivotal shift in how brands engage with consumers.

MSQ is the next-generation creative, technology and media company creating brand momentum for clients. It’s one of the world’s fastest growing marketing groups, offering flexibility, choice and transparency to clients.

Fueled by the convergence of digital technology, changing consumer behavior, and advancements in measurement, the OOH television and advertising space is emerging as one of the fastest-growing channels in the global advertising mix.

This strategic move enhances the Group’s CX and innovation capabilities and further augments its ability to deliver integrated, tech-enabled solutions.

With the explosion in AI, intent-driven LLM chats, advanced CDPs, and ad-targeting technologies, marketers are pouring budgets into data platforms, campaign targeting, and paid media.

Designed to foster meaningful dialogue and showcase cutting-edge AI and creativity, this tranquil courtyard will be the go-to spot for industry leaders seeking a fresh perspective on the future of marketing and technology.

This isn't just a rebrand, it's a strategic reset. WPP is betting on artificial intelligence not just to optimize workflows, but to reimagine what a media company should be in the 21st century.

This migration of transformative talent to dentsu points to the momentum across the business, as the agency has recently welcomed new clients including Solo Stove, eBay, Zaxby’s, and Dollar General, across the media practice.

The Programme will start on June 2, 2025, with a duration up to the next annual general meeting of the shareholders of the Company to be held in 2026.