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US AVOD will grow by $19 billion to $31 billion by 2027 - remaining the largest country by far.

In the US, 56% of executives believe AI technology comes with either significant or somewhat significant potential risk.

Digital-out-of-home advertising is described as a marketing channel in which promotional media is dynamically and digitally presented in public outdoor places such as airports, subways, bus stops, commercial buildings, and so on.

This amount represents a 22% annual growth in the eSports industry.

About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021.

Seventy five percent of podcast listeners were happy with the purchase they had made from podcast ads, a study from Voices has shown.

Time spent scrolling through TikTok has been growing fast, and the app is notorious for pulling users in.

As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic brands and agencies are working on carbon neutral advertising campaigns.

3G networks, which were introduced in 2021, took cellphones beyond voice calls and text messages and into an era of wireless data, GPS, mobile apps, and mobile messaging

Veritonic, the industry’s comprehensive audio research and analytics platform, has launched its audio Attribution solution, helping brands track and measure audio ad performance across any app, hosting platform or listening device.

The growing interaction of consumers with brands on social media platforms, coupled with shopping functionalities offered by Facebook, Instagram, and TikTok, have supported the rise of social commerce in Europe

New research from the Chartered Institute of Marketing (CIM) reveals that the majority of marketers (59%) are finding it harder to predict the fast-changing consumer priorities following the pandemic, and this is causing concern over the future of the brands they represent.

After its monumental rebranding and metaverse pivot, the company formerly known as Facebook was bullish on all things VR. Its enthusiasm was contagious

Still, the massive user bases of Meta’s social networks are seen as an ecommerce advantage.

Nearly three quarters of British and German consumers strongly agree that protecting the environment is one of the most important issues of our times and, as a result, want to shop more sustainably.

The increasing popularity of digital advertising tools among various industries in recent years to offer information about their companies and products is accelerating the market growth.

Feedvisor, the “AI-first” optimization and intelligence platform for brands and sellers on Amazon and e-marketplaces, has announced the highly anticipated results of its fourth annual brand survey.

This figure will not surpass $68 billion again for the next four years, with TV ad spend dropping to $64.94 billion in 2026 as its share of total media ad spend decreases as well.

TikTok has supplanted Snapchat as the favorite social media app of US teens, with Facebook and Twitter lingering far behind, according to Piper Sandler’s “Taking Stock With Teens” survey.

Only 3% of US adults used AR regularly while shopping, although another 10% used it occasionally, according to a February 2022 Insider Intelligence survey conducted by Bizrate Insights.

The app’s ad revenues will settle into a double-digit growth trajectory starting next year and top $11 billion in 2024.