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Eva Chapiteau joins Ogilvy Paris as strategic planning director
She began her career at TBWA/Media Arts Lab working with Apple, then returned to Paris to join Marcel, later continuing her journey at Publicis Conseil.
Ad.Com acquires Public Good to scale purpose-based digital advertising
The acquisition strengthens Ad.com’s position at the intersection of purpose and performance and provides Public Good with the resources and strategic backing to scale globally.
The Chartered Institute of Marketing and the Macau Marketing Institute renew partnership
As part of the partnership agreement, which was renewed in February for two years, CIM and MMI will support events that are in the interests of both organisations.
[Marketing Week] Bob Koigi: Tariffs take a toll on advertising budgets and strategy
Aggressive trade policies, escalating tariffs, and geopolitical uncertainty have become direct disruptors of budgets, consumer sentiment, and brand strategies.
Dentsu’s report reframes gaming as a core cultural channel for marketers
Brands know they need to be in gaming, but too often it’s treated as a one-off sponsorship or a play for younger audiences. That narrow view misses the bigger opportunity
[Column] Romina Zollo: Every company needs to think like a media company
I see how businesses that, at first glance, have nothing to do with the media sector, like Starbucks or Nike, are launching their own production studios.
Expandi partners with Kompass to transform b2b marketing, advertising and data solutions
This partnership aims to redefine how businesses connect, market, and grow by leveraging cutting-edge technology and unparalleled data resources.
Admiral partners with MRM UK to elevate customer communications
MRM UK will initially focus on both digital and offline car insurance journeys. This includes embedding Admiral’s refreshed brand identity and tone of voice – developed by sister agency McCann Bristol – into every customer touchpoint.
[Marketing Week] Bob Koigi: Global giants double down on AI to drive the future of business
In the last few weeks, major players in marketing, consulting, creative, advertising and technology have announced solutions and partnerships that points to how they are investing heavily in AI to transform how they serve clients and enhance internal workflows.
Brave Bison acquires MiniMBA to shape the future of global marketing education
The MiniMBA forms the cornerstone of a new skills and capabilities practice within Brave Bison, led by MiniMBA CEO, Tim Plyming.
Multinational marketing budgets under increased CEOs scrutiny amid rising uncertainty, report
In particular, half (50%) feel under greater pressure from the board and 52% say the CEO is paying closer attention to marketing campaigns than they were a year ago.
Omnicom–Interpublic merger advances as FTC concludes antitrust review
Omnicom, OMC, and Interpublic, IPG, have announced that the U.S. Federal Trade Commission (FTC) has concluded its antitrust review of Omnicom's proposed acquisition of Interpublic and reached agreement with Omnicom and IPG on a mutually acceptable consent order.
GroundTruth’s campaign champions results-driven marketing over likes and shares
GroundTruth's platform is built around real-world consumer behavior, using location and purchase data to deliver media campaigns that connect digital ads to real business outcomes.
Cannes Lions announces 2025 Young Lions winners
The Young Lions competitions, which are sponsored by Adobe, are at the heart of the Cannes Lions School.
[Marketing Week] Bob Koigi: The defining moments of Cannes Lions 2025
As the curtains come down on The Cannes Lions International Festival of Creativity 2025, one thing has been made clear. This was more than a celebration, it was a statement.
Kantar appoints Jeff Greenspoon as CEO, Americas
Reporting to Chris Jansen, Kantar’s Chief Executive, Jeff will also be a member of the Group Executive Team when he joins Kantar on 4 August.
Adobe unveils AI-powered tools to transform marketing and creativity at Cannes Lions
As the global creative, advertising and marketing industry converges in Cannes, creativity emerges not just as a differentiator, but as a driving force behind relevance and resonance in today’s attention-fueled economy.
Stagwell launches unreasonable studios to redefine creative content
UNR brings Stagwell's creative and production agencies Anomaly Content & Entertainment (ACE) and Wolfgang Studios under one roof.
UN Global Compact launches ‘CMO Blueprint for sustainable growth’ at Cannes Lions 2025
As brand stewards, value creators, and powerful communicators, CMOs and marketing leaders have the influence to shape perception, shift behavior, and help align business and brand growth with long-term societal and environmental value.
Relo Metrics and VideoAmp launch unified sports media metric at Cannes Lions 2025
The announcement was made during a joint showcase at Cannes Lions 2025, hosted at the VideoAmp Penthouse.
WPP supercharges content creation with TikTok’s generative AI suite
This collaboration gives WPP teams early access to TikTok’s cutting-edge innovations, empowering clients to connect with TikTok’s massive audience through dynamic and engaging content.
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