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Piaggio is a world-renowned Italian manufacturer, based in Pontedera, near Pisa, that produces engines as well as motorcycles, scooters and mopeds. Piaggio is notably the inventor of the scooter, the famous Vespa.

New research from the Chartered Institute of Marketing (CIM) reveals that the majority of marketers (59%) are finding it harder to predict the fast-changing consumer priorities following the pandemic, and this is causing concern over the future of the brands they represent.

WPP and Epic Games, the interactive entertainment company and developer of Fortnite and Unreal Engine, have announced a new partnership to help WPP agencies deliver a new era of digital experiences for brands in the metaverse.

Smartly.io is now badged as both an official Creative Partner and a Campaign Management Partner for TikTok.

Together, DEPT and 3Q Digital will have 3,000 specialists that will support pver  65 languages and campaign experiences in more than 180 markets.

With the urgent need for highly skilled and diverse talent in the advertising industry and the growing role of technology in redefining modern day advertising, companies and brands are looking at innovative ways of bridging the skills gap.

WPP has launched ‘Everymile’ – expanding its offer with a new fully managed service that will provide brands with an outsourced direct-to-consumer (DTC) ecommerce solution.

In this new role, Kyoko will be responsible for WPP’s business in Japan, strengthening its collective capabilities and bringing together people and resources on behalf of clients.

United Brands Association (UBA) and iO have collaborated to develop the five-part video training “E-commerce in 2022” at the UBA Academy.

Havas Market’s offering stretches far beyond media into e-commerce strategy, operations, analytics, and customer experience.

Havas Group has announced the acquisition of Search Laboratory, an award-winning integrated digital agency dedicated to searching for the truth in data, with offices in Leeds, London, Austin and New York.

Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company has today announced an expansion of its programmatic operations in Italy.

Mediahuis is directly looking for an Investment Associate (Amsterdam/Antwerpen)

Tamara Doves and Marie Wessels have joined Mediatic. This expansion fits within the growth ambition of the Amsterdam-based full-service content marketing agency. 

Blauw Gras, now part of Ace for almost two years, recently presented a new course. From now on, this also includes new leadership with three experienced agency staff members who will join the MT.

The Google program identifies a select group of trusted creative partners to help clients manage and up-level their creatives with end-to-end services, from design to reporting.

In addition to statutory Gender Pay Gap reporting, WPP publishes the consolidated data for all eligible WPP companies in the UK.

The objective of the Cannes CMO Experience Masterclass is to stimulate participants with a strong substantive program and to get acquainted with national and worldwide top CMOs.

Front Networks will integrate into the Havas Creative network. Its expertise in timely and effective digital storytelling, creating engaging digital content and channel mapping.

Smartly.io, the social advertising automation platform for creative and performance marketers, has announced enhanced advertising automation capabilities for retailers and big-box brands.

World Federation of Advertisers, WFA, has published a new playbook, looking at the challenges facing marketing capabilities leaders when they start a new job.