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MiQ and dentsu announced a strategic partnership that positions MiQ as dentsu's official Intelligence Partner

As the largest gathering in the creative marketing community, Cannes Lions Festival, takes place next week, agencies and brands have put their best foot forward to showcase their offerings and services while creating spaces for meaningful conversations with industry players. 

The COE will focus on supporting clients in their journey to adopt AI-accelerated business IT software and architecture, leveraging NVIDIA’s cutting-edge technologies and infrastructure.

Fueled by the convergence of digital technology, changing consumer behavior, and advancements in measurement, the OOH television and advertising space is emerging as one of the fastest-growing channels in the global advertising mix.

With the explosion in AI, intent-driven LLM chats, advanced CDPs, and ad-targeting technologies, marketers are pouring budgets into data platforms, campaign targeting, and paid media.

IBM has unveiled watsonx AI Labs, a new developer-first innovation hub in New York City designed to supercharge AI builders and accelerate AI adoption at scale.

Designed to foster meaningful dialogue and showcase cutting-edge AI and creativity, this tranquil courtyard will be the go-to spot for industry leaders seeking a fresh perspective on the future of marketing and technology.

Leveraging a proprietary Human-AI platform and process, Gravta enables brands to move beyond the limitations of outdated, one-size-fits-all ad models—unlocking a smarter, more dynamic path to growth

This isn't just a rebrand, it's a strategic reset. WPP is betting on artificial intelligence not just to optimize workflows, but to reimagine what a media company should be in the 21st century.

WPP Media is seamlessly connected with WPP’s wider global agency networks and capabilities through WPP Open – WPP’s AI-enabled marketing system.

The appliance company has returned to the agency after two years with an ambitious and clear mandate: to reshape brand building with an end-to-end transformation powered by Artificial Intelligence (AI).

Glance AI is beyond the app experience. It is built on an open architecture with deep integrations across hardware and software with manufacturers, telecom operators, and brands.

Reddit joins Smartly’s growing ecosystem of supported platforms, spanning CTV, Social Media, and the Open Web, enabling advertisers to launch and optimize campaigns across today’s most influential digital environments.

In particular, Retail Media Networks (RMNs) and Connected TV (CTV) have emerged as two of the most critical platforms for modern marketers.

As the rise of AI-powered platforms upend how audiences discover information, Edelman has announced the launch of GEOsight, a distinct offering designed to help brands manage their presence in AI-generated search results.

The report, which surveyed leading global marketers, identified three trends in advertising, providing crucial insights to deal with an uncertain and constantly changing marketplace.

While still in its pilot phase, Fizzion signals a bold vision for the future—where brand consistency is scaled with speed, and designers remain fully in control.

The campaign blends thumb-stopping digital ads that use AI to spark conversation about what’s real and fake online with Scam Stories.

This unique project aims to explore the creative possibilities offered by artificial intelligence and to imagine the most suitable and innovative solutions.

The Advertising Initiative will use practical research, case studies, and implementation guides to give CEOs and chief revenue officers the tools to build sustainable advertising revenue.

TV advertising agency Marketing Architects, announced groundbreaking advancements in generative AI for creative production.