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The study identifies a major shift toward marketing models powered by intelligence and automation, describing an industry where the funnel evolves into a fluid, adaptive customer journey.

The project bridges language, art, and AI-powered technology, reflecting the Galaxy brand’s philosophy of openness and connection.

The trend reflects growing geopolitical uncertainty and the need for greater technological self-reliance.

Now in its 16th edition, the annual report examines how automation, artificial intelligence, and cultural convergence are transforming how people connect, consume, and discover.

Triton Digital, the global technology and services provider to the digital audio, podcast, and broadcast radio industries,  announced the launch of a next-generation AdBuilder AI.

Factors.ai, a B2B demand generation platform, has announced a key integration with LinkedIn’s Company Intelligence API, officially making it a LinkedIn Marketing Partner for B2B Attribution and Analytics.

Universal Music Group (UMG), a global player in music-based entertainment, and Udio, a cutting-edge AI-powered music creation platform, have announced a pivotal set of strategic agreements.

Snack food producer Mondelez, known for brands like Oreo and LU, is investing over $40 million in a generative AI tool that aims to reduce advertising production costs by 30% to 50%.

LG Ad Solutions, a global player in advanced Connected TV (CTV) advertising, has announced a strategic partnership with Databricks.

The public relations industry is at a critical juncture, navigating a landscape where media habits are fragmented and trust is both the most valuable and most vulnerable asset.

The platform enables marketing teams to plan, create, and publish campaigns independently, expanding WPP’s presence across the global advertising market.

Will AI Take My Job? Dispatches investigates how automation is transforming industries from medicine to law, fashion and music.

The AI-generated film celebrates the human experience at the heart of Maserati’s engineering, showing that while intelligence can be artificial, emotion cannot.

Growth is being fuelled by investment from B2B creators, generative AI brands, and the expansion of campaigns into connected TV (CTV).

The campaign introduces a tongue-in-cheek piece of “wearable tech” — a functional bottle opener necklace — as Heineken’s answer to digital companionship devices.

The update builds on DoubleVerify’s AI-powered classification technology, designed to ensure transparency and protect brand integrity across social environments.

A new truth is crystallizing in the marketing world: purpose and profit are not opposing forces, but two sides of the same coin.

While user numbers continue to rise, Digital 2026 highlights a shift in how people spend time online. The average internet user now spends over two and a half hours per day on social and video platforms, driven largely by entertainment and connection.

The collaboration will introduce AI-enabled workflows that allow agencies and brands to plan, buy, and measure OOH inventory through natural language interactions.