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Paramount+ arrives in Germany, Austria and Switzerland concluding a year of global expansion

09-12-2022 | 14:50:37
To celebrate its latest launch, Paramount rolled out its iconic Blue Carpet at the UCI Luxe in Berlin and hosted an unforgettable event featuring a first look at some of Paramount+'s premium content.

[Interview] Monty Sarhan (SkyShowtime): It’s still early days for streaming services

04-11-2022 | 16:05:00
On October 25, 2022, SkyShowtime launched as a streaming service from Paramount and Comcast in the Netherlands.

M-net, miecom bring fiber optic internet to Altenmünster, Germany

29-04-2022 | 15:46:00
Bavaria's fiber optic provider M-net is building a fiber optic network in Altenmünster in the Augsburg district together with the regional network operator miecom-Netzservice.

European digital publisher Axel Springer selects Outbrain to power its sponsored content recommendations

25-03-2022 | 06:58:48
Outbrain Inc., a recommendation technology company, has announced it had been selected by Axel Springer, Europe’s digital publisher, to power its sponsored content recommendations – placing it among Outbrain’s top ten publisher partners.

Cirrus Streaming launches new interactive streaming app for broadcasters worldwide

25-03-2022 | 06:48:35
Cirrus Streaming provides the live streaming app to broadcasters free of charge, allowing them to offer their listeners a dedicated listening experience through the iOS and Android-friendly app.

Outbrain expands partnership with Japan’s Sankei Digital in multiyear deal

24-03-2022 | 06:40:44
Outbrain Inc. a recommendation technology company, has announced its expanded partnership with Sankei Digital, one of the largest digital publishers in Japan.

Streaming adoption grows in Europe despite quality and advertising challenges, Conviva report

24-03-2022 | 06:25:23
While Europe as a whole experienced a 20% increase in streaming viewership, Southern and Western Europe saw roughly double that growth with 44% and 34%, respectively.

[eMarketer] Consumers, legislators, and courts seek greater protections for children on social media

17-03-2022 | 05:37:48
Social media platforms such as TikTok, Facebook, and Instagram are at an inflection point where going after the youngest users may no longer be tenable.

WarnerMedia unveils The WM Inclusive, a new hub for all things culture and content

14-03-2022 | 06:58:58
WarnerMedia has announced the launch of its new hub, WM Inclusive as the intersection of all things Equity + Inclusion across the company’s diverse roster of brands, content and programming.

[eMarketer] Traffic is the most important attribute for retail media networks

11-03-2022 | 06:31:15
The first ever eMarketer  US retail media networks benchmark report evaluates digital ad buyers’ perceptions of 11 leading retail media networks and how they perform along 13 attributes.

[eMarketer] Netflix leads in usage, but are viewers paying up?

10-03-2022 | 06:29:00
Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform.

[eMarketer] Streaming services are rapidly branching out and bundling up

09-03-2022 | 06:36:13
Disney is reportedly considering a cheaper, ad-supported subscription tier for Disney+, per The Information.

Limelight to acquire Yahoo’s content delivery platform Edgecast

08-03-2022 | 07:31:55
 Edgecast is a business unit of Yahoo, which is owned by funds managed by affiliates of Apollo (the “Apollo Funds”) and Verizon Communications.

[eMarketer] How content creators expand their influence beyond social media

04-03-2022 | 06:25:00
For many content creators, Instagram isn’t everything. In the US, 41.0% of creators run websites or blogs to reach their audiences outside of social media.

O2 and Serviceplan Bubble create campaign on home internet offer

03-03-2022 | 06:38:00
The large-scale campaign under the motto ‘Home internet. For every home’ , includes a TV spot that can be seen immediately on all major channels and is accompanied by print, OOH, online, social media ads and a  longer-form film shown in German cinemas.

RTL Group combines businesses to create an international advertising sales champion

02-03-2022 | 07:20:38
RTL Group has announced its decision to combine its fully-owned businesses RTL AdConnect, G+J iMS and the media division of Smartclip to create an international advertising sales champion.

Share of digital mobile ad spend expected to reach 70 per cent by 2026, report

02-03-2022 | 06:56:02
According to figures presented by StockApps.com, the share of mobile in digital ad spending is expected to grow up to 70% in 2026. In 2021, the percentage of mobile ad spending was 60%.

[eMarketer] What digitally savvy Gen Z consumers expect from brands

02-03-2022 | 06:31:00
For those who had been around digital for much of their lives, however, the suddenly crowded digital ecosystem became a smorgasbord for them to snack on.

IAB UK partners with The Podcast Show to celebrate the growing opportunities in podcasts

25-02-2022 | 07:17:56
Taking place at Islington’s Business Design Centre on 25-26 May, The Podcast Show will see talent from across the industry come together to celebrate standout content and showcase the latest ad solutions.

[Vacancy] ViacomCBS is looking for a Content Coordinator

25-02-2022 | 06:57:49
ViacomCBS is directly looking for a Content Coordinator

[eMarketer] YouTube is the number one US app for shorter videos

25-02-2022 | 06:47:33
Among US social video viewers, YouTube is the top platform for watching short-form content, with 77.9% of those ages 16 and older going there to stream videos less than 10 minutes long


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