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Dragon Metrics, founded in Hong Kong in 2011 by Simon Lesser and Richard Mabey, has become a key platform for companies operating beyond Google-dominant markets.

For the African Marketing Confederation, the occasion offers insight not only into sales peaks but also into consumer maturity, market infrastructure and evolving expectations around trust.

The decision reflects Jellyfish’s expertise in digital marketing, its data-driven approach, and proprietary tools such as Pencil and Switchboard.

sg360°, an omnichannel marketing provider in North America, has named Tedd Aurelius as new Chief Marketing Officer (CMO),  to spearhead company's growth.

The platform enables marketing teams to plan, create, and publish campaigns independently, expanding WPP’s presence across the global advertising market.

He will oversee all aspects of PMG’s regional business, aligning its expansion with the company’s global vision.

The collaboration will allow BVM to streamline campaign execution for more than 30,000 small- and medium-sized business clients, enhancing scalability and performance across leading social media channels.

This expansion is driven by technological innovation, evolving consumer engagement strategies, and increasing regulatory activity.

The ambition is to become a leading digital group in the Benelux, aiming within five years to grow with more than twenty agencies into a European reference in digital strategy, UX, development and performance

The agency, which has more than 40 years of experience in advertising and digital marketing, is building on its expertise to support rights holders, sponsors and brands with content designed to engage fans and strengthen brand presence.

The integration aims to give developers clearer insights into campaign performance and player value across both app stores and Web Shops.

Net revenue reached 88.3 million euros, up 5.8 percent, driven largely by strong performance in Digital Marketing and international expansion.

Today, Generation Z lift their phones not to signal “We’re together,” but to instantly share the moment on social media and say, “Look, I’m here.”

Lucas Nutbey is a senior strategist at DEPT, one of the world’s fastest-growing digital agencies, where he helps align the company’s global digital-first philosophy with the diverse needs of EMEA markets.

This partnership enhances Monks' ability to provide clients with cutting-edge data and AI solutions for personalised experiences and marketing effectiveness.

In 2024, the Dékuple Group, the European company in communication and data marketing, achieved an annual turnover of 217.8 million euros, an increase of 9.1%.

This move strengthens Yes&’s ability to deliver world-class digital strategy, performance marketing, creative branding, and marketing automation to its growing client base.

A lack of role-specific training and high costs are among the hurdles standing in the way of wider GenAI adoption in the industry.

As a Paid Media Consultant at VML, you will work directly for leading brands and help them get the best results from their paid media campaigns. You'll operate on three levels; strategic, tactical, and knowledge transfer.

Do you want to work for some of the biggest clients? Are you skilled in planning, organizing, and possess a keen eye for detail?

As we head to 2025, artificial intelligence (AI) is set to be at the forefront of marketing innovation.