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The study indicates that while concern about climate issues has softened year on year, demand for brands delivering environmental and social impact remains strong.

Ocean Outdoor has opened applications for Drops in the Ocean, the company’s annual fund supporting environmental organisations through Digital Out of Home media.

A significant share of the world’s drinking water never reaches consumers due to failing infrastructure, and efforts backed by The Coca-Cola Foundation aim to address the issue through technology, funding and community-based repair programmes.

The new company is scheduled to begin operations in April 2026 and will combine IIJ’s communications and IoT capabilities with Sony’s sensor and data analysis technologies to promote efficient, sustainable farming.

Virgin Media O2 has taken a significant step toward its ambitious net zero goal by signing a new 10-year Power Purchase Agreement (PPA) with The Renewables Infrastructure Group (TRIG).

A new global initiative, Adapt2Win, has launched with a clear mandate: compel world leaders to urgently prioritize and fund climate adaptation ahead of the 2025 United Nations Climate Change Conference (COP30).

Despite a slow recovery for the beer category following the pandemic and inflationary pressures, the company sees considerable potential for expansion through innovation, technology, and portfolio diversification.

The pilot, aligned with Ad Net Zero’s Global Media Sustainability Framework (GMSF), will begin before the end of 2025 and represents a significant step toward sustainable advertising practices.

The initiative forms part of the company’s Restore Fund, which now supports two dozen conservation and regenerative agriculture projects across six continents.

The tool will enable agencies and advertisers to calculate and reduce greenhouse gas emissions from their media campaigns.

The program is designed to boost capacity and sustainability within local groups that guide farmers in adopting regenerative agriculture practices.

Developed with creative agency Zulu Alpha Kilo, the initiative is part of the brand’s global relaunch and aims to encourage people to bring more nature into their lives, starting with their media choices.

The development follows the release of the Global Media Sustainability Framework 1.2 at Cannes and enables advertisers to track emissions for every ad impression delivered across the open internet at no additional cost.

With this addition, Channel 4 becomes the first UK broadcaster to provide advertisers with emissions data across its entire advertising portfolio.

The agency has committed to achieving net-zero greenhouse gas emissions across its entire value chain by 2050, using 2023 as its baseline year.

With this step, the agency joins a growing movement in the communications sector that aims to distance the industry from coal, gas, and oil.

Through the Food for Tomorrow program, the partnership will combine science, storytelling, and education to highlight solutions that balance food production with environmental protection.

The initiative brings together academic researchers and global industry leaders to develop open-source solutions to pressing challenges, ensuring AI evolves in responsible and impactful ways.

The innovation is designed to lower fuel consumption and CO₂ emissions, aligning with the company’s wider decarbonisation strategy.

The program is part of Sony’s broader Road to Zero initiative, which aims to achieve a zero environmental footprint by 2050 across its product lifecycles and business operations.

Duni Group, creators of sustainable and innovative concepts for the set table, take-away and food packaging, has announced the launch of its digital reuse system Relevo on the Swedish foodservice market.