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The projected compound annual growth rate of 28.83 percent reflects the sector’s growing role in digital customer engagement.

The research signals a shift in the C-suite’s remit: CMOs are moving from brand stewardship to transformation leadership as AI becomes integral to both strategy and organizational change.

FCB Warsaw has welcomed back Marta Leszczyńska as account director.

Sixty-five percent of respondents said they do not trust AI for these high-stakes tasks, citing risks such as hallucinations, poor traceability and limited transparency.

The site becomes a central hub for teams developing the company’s AI platform for marketing and marks a major commitment to UK-based creative and technological talent.

The research, produced by Serviceplan Group in partnership with the University of St. Gallen and Heidrick & Struggles, outlines how AI is accelerating a fundamental shift in the role and requirements of marketing leaders.

The dividend, approved by the Board of Directors, will be paid on 9 January 2026 to shareholders of record at the close of business on 19 December 2025.

The headquarters, opening in the first quarter of 2026, reflects the network’s focus on responsible growth and its commitment to Singapore as a strategic base for regional expansion.

The scholarship supports young creatives and marketers from underrepresented backgrounds, giving them access to learning and networking at the Festival in June.

The companies plan to close the transaction by the end of Wednesday. Once completed, the merger will form a combined organisation positioned as a global leader in marketing and sales services.

Ogilvy Health will also lead the development of a website designed to provide stakeholders with dynamic, measurable communications.

NIQ, a global powerhouse in consumer intelligence, has solidified its standing in the digital advertising ecosystem by earning a partner badge in TikTok's newly launched Media Mix Modeling (MMM) program.

Globant’s latest Game On Report argues that the future of play will be defined by three intertwined pillars: infrastructure, intelligence, and trust.

The deal positions Semrush’s brand visibility and optimization capabilities at the centre of Adobe’s efforts to support marketers navigating shifting discovery behaviours in an AI-driven landscape.

The collaboration aims to strengthen the bank’s brand voice across social channels while ensuring consistent communication.

She will oversee Advertising, PR, Social and Influence, Customer Experience, and Consulting, with a mandate to strengthen client value, develop talent, and drive growth across the market.

Alongside the investment, Accenture and Alembic have formed a strategic partnership designed to help clients measure marketing effectiveness in real time and use AI insights to drive revenue.

DEPT was responsible for influencer marketing, including the development of the event concept, and curated twelve of Germany’s trendiest fashion influencers as well as creators from France and Belgium.

Reporting to Chief Executive Officer Paul Zwillenberg, she will oversee Kantar’s combined expertise, IP, products and technology to support clients across markets.

With two decades of experience at top agencies, her mission is to transform DEPT from a powerful industry "whisper" into an iconic and culturally relevant partner by delivering truly integrated, high-craft work.

Reporting to WPP Chief Technology Officer Stephan Pretorius, Horwitz will lead efforts to integrate advanced technology into client solutions, connecting WPP’s creative expertise with global partners to accelerate innovation across commerce, content, and culture.