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The research was conducted by EMC in collaboration with its member associations across Europe, alongside marketing associations in Africa and Asia.

The agency group has been awarded a place on Lot 4: Creative Strategy & Development, a four-year roster valued at £150m.

Liverpool-based brand agency Continuous has been appointed lead agency for WKD following a competitive pitch, securing a multi-year brief that will guide the brand’s activity as it approaches its 30th anniversary in 2026.

Marketing Report Nederland & België spoke to Age Yska SMP, the Marketing Manager at edding and ranked 165th on the list of the 250 most influential marketers. We spoke about The Power of Expression.

PrettyGreen now holds the majority stake in PinPoint Media while founder Oliver Bruce retains a meaningful shareholding and continues to lead the agency as CEO.

Forecasts from dentsu and WARC point to a year defined less by incremental channel shifts and more by a fundamental reordering of how brands create growth, plan media and manage technology.

The Belfry House, a luxury boutique hotel, dining destination and music venue near Lake Geneva, Wisconsin, has appointed Junipr Public Relations as its agency of record for public relations, alongside R-to-V Marketing as digital agency of record.

Bellwether respondents cited ongoing cost pressures, muted economic activity and internal budget constraints as key reasons for caution.

The report, titled The Ultimate 2026 YouTube Creator Marketing Playbook, positions YouTube as a durable performance channel whose value extends well beyond initial publication.

The appointment expands broadhead’s remit across multiple regions and categories within animal nutrition.

The move follows Assembly’s acquisition of ADK Global last year and brings together brand strategy, creative, media, data and commerce within a single agency structure focused on measurable growth.

The Public Relations and Communications Association has appointed Sprint Partners as its first growth and new business partner, marking a step in its efforts to support agencies with sustainable expansion and commercial performance.

The role has been created as part of Edelman’s broader plan to expand its Creator offering beyond North America.

UK automotive marketers expect 2026 to deliver revenue growth, increased investment and expanding budgets, while earlier predictions that artificial intelligence would damage web traffic and undermine human creativity have not materialised.

PMG, the global independent marketing services and technology company, has announced its acquisition of Digital Voices, based in London and New York.

Cogzia, the AI-native application platform for the enterprise, has announced a strategic collaboration with Marketing Maven, a bicoastal integrated marketing agency

Instacart has unveiled Data Hub, its new clean room solution, which offers marketers privacy-safe access to Instacart's rich first-party grocery data

Viant Technology, a CTV and AI-powered programmatic advertising company, has launched Outcomes, its first fully autonomous advertising product

JFrog, the Liquid Software company, has announced the appointment of Genefa Murphy as Chief Marketing Officer, effective immediately

Horizon Media has unveiled HorizonOS, an open operating system designed to support client growth by combining human expertise with technology and AI.

Neonode has announced the appointment of Marec Gasiun as Executive Vice President of Sales & Marketing, effective January 1, 2026.