[eMarketer] LinkedIn’s new ad products turn power users into marketers

LinkedIn has expanded its B2B marketing offerings with a number of features designed to help marketers reach relevant audiences and analyze performance.

Newsletters, product searches, and analytics are at the core of LinkedIn’s push into B2B advertising.

The professional social media network is wrapped up in parent company Microsoft’s attempt to claim a bigger share of the digital ad market, but its specific niche makes it harder to find broad appeal compared with other social platforms.

According to eMarketer, B2B marketing is a safe bet for LinkedIn’s new push into advertising. LinkedIn is wise to try and turn its power users into on-platform marketers, especially since the ad downturn may make larger brands wary of trying new ad channels.

Read the full eMarketer article here

www.emarketer.com