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IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, has announced the release of a new European IAB Common Commitment Agreement on Sustainability signed by 20 National IABs and Federations across Europe.

The aim is to reduce carbon emissions in the construction sector by jointly investigating and developing how loading and hauling needs can be solved with the help of electrified vehicles and related services.

Energy supplier Essent has chosen ZUID Creatives as supporting content partner

Bravoure, a strategic digital agency in Amsterdam, has strengthened its team with the arrival of Remco Frank as Creative Director. 

IKEA has developed the hot dog in a modern way. With great taste and texture, the plant-based hot dog is the latest, innovative addition to the family of plant-based products at IKEA.

The addition of these three Young Leaders will help educate people about critical global challenges and the solutions needed to deliver a more prosperous future by 2030.

A global study has established a link between sustainable advertising practices and positive attention metrics.

On June 8th, Locala hosted an exciting event called Eco Ride by Locala, which celebrated the eco-responsible initiative of cycling.

In the future, Deutsche Bank will only use payment cards made from recycled plastic.

As calls for brands to embrace sustainability in their operations grow, the advertising industry has stepped up its resolve.

Kantar, the marketing data and analytics company has announced three senior appointments in support of the next phase of company growth in the Middle East and Africa region. 

After a pan-European tender process, grid operator Enexis has chosen to partner with blended agency iO to launch new brand campaigns.

Unilever, alongside a cohort of eco-conscious influencers and behavioural scientists, has announced the results of a first of its kind examination of the role of influencer content in impacting sustainable choices.

The Volkswagen Group is restructuring its Sustainability unit; Dirk Voeste will be appointed as the new Chief Sustainability Officer with effect from April 1, 2023 and will report to Gernot Döllner, Head of Group Strategy and General Secretariat.

Finding new glue solutions is one of the main approaches to reducing the IKEA climate footprint, and most glue consumption is used in board production.

The plants will be located on average roughly 30 km off from the coast and have an overall capacity of approximately 2 GW.

The Swedish mining group Boliden is becoming one of the first in the world to start using battery-electric trucks for heavy underground transport starting 2023.

Almost two years ago, Carlsberg Denmark broke grounds on its new water recycling plant. Since then, by recycling 90% of all process water from production, the brewery has saved almost 1 billion litres of water.

IKEA does 2 million shipments a year and 4.3% of the total IKEA value chain climate footprint comes from product transport.

This includes a number of measures to support clients on their path to realign their business model towards more sustainability. The bank also reaffirms its commitment to net zero CO2 emissions by 2050.

Carlsberg Group has signed the guiding principles on women’s empowerment and gender equity, further cementing the company’s Diversity, Equity & Inclusion commitment.