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[Marketing Week] Bob Koigi: Brands, agencies invest in diversity, inclusion and equity

18-05-2021 | 13:20:00
Global brands, media, marketing and advertising agencies, alive to the growing call to champion inclusion, equity and diversity are investing in new strategies, partnerships and businesses in in unprecedented ways.

Havas partners with Wellcom Worldwide to launch integrated content studios

14-05-2021 | 13:39:00
The partnership will see the creation of a micro-network of integrated content studios, first in London, New York, Chicago and Kuala Lumpur, followed by further studios across Europe, Australia, China, India, Latin America and the West Coast of the US.

Chaka Sobhani appointed Global Chief Creative Officer of Leo Burnett

13-05-2021 | 14:31:20
In her new role, Sobhani will work closely with the Leo Burnett creative community around the world, to represent the Leo Burnett brand, work and culture within the industry.

[Marketing Week] Bob Koigi: Content is king

11-05-2021 | 09:39:00
As marketers, advertisers and media companies look at innovative ways of packaging and disseminating content to a critical mass, they are exploring and embracing technologies and partnership to drive that agenda with impressive results.

WPP and Microsoft launch cloud platform to boost creative content production

06-05-2021 | 15:16:08
Cloud Studio is the advertising industry’s first bespoke platform for virtual production that arms creatives with the technology to collaborate and create impactful work for clients.

Global creative agencies form body to champion growth of sector

06-05-2021 | 15:12:47
 It currently counts 36 national trade associations from around the globe as members and is headed by the newly-appointed President Tamara Daltroff, the Director General, EACA, Europe.

[Marketing Week] Bob Koigi: Tapping technology to bolster efficiency

03-05-2021 | 13:15:00
The role of technology across various industries from media, advertising and marketing remains pivotal as companies increasingly invest in digital campaigns, online solutions and partnerships.

IFAW partners with Dept to optimize its digital campaigns

29-04-2021 | 14:56:04
Dept’s specialist knowledge and expertise in digital marketing will enable IFAW to centralise and streamline campaigns, while ensuring budgets are fully optimised.

MediaCom unveils new division merging media and creativity to drive brand relevance

27-04-2021 | 15:03:00
MediaCom is launching MediaCom Creative Systems, bringing together media with data and tech-enabled creativity to drive brand relevance and accelerate growth for its clients.

[Marketing week] Bob Koigi: Strengthening footprints through mergers and acquisitions

26-04-2021 | 13:27:10
As companies seek to grow their footprint and expand their services, they are tapping into mergers and acquisition even as they position themselves to be competitive.

PRCA unveils Creative Marketing Committee

19-04-2021 | 14:38:50
The new Committee will work closely alongside Co-Chairs Paul Williamson and Kat Jackson to provide best practice and cutting-edge insights on how marketers can navigate the constantly shifting marketing landscape.

Dept becomes climate neutral certified

16-04-2021 | 14:16:53
Netherlands-based digital agency Dept has become climate neutral certified after working with the Climate Neutral organisation to measure and offset our 2020 carbon footprint.

Channel 4 appoints two new Creative Diversity roles for the Nations and Regions

14-04-2021 | 13:04:04
In the newly created positions, Neila and Stacey will lead on and deliver the Nations and Regions focused strategic plans as part of the Creative Diversity strategy.

London Marathon Events taps Dept for branding and website design

08-04-2021 | 15:16:02
LME turned to the Manchester division of international digital agency Dept to guide the brand refresh for LME and its events and to develop a centralised solution for managing its portfolio of websites.

IPG Mediabrands and TikTok build creator programmes to connect brands with culture

07-04-2021 | 12:06:48
IPG Mediabrands and TikTok are joining forces to spearhead a first-of-its-kind creator and content accelerator initiative designed to drive brands to the center of culture.

WFA launches guide to diversity and representation throughout the creative process

07-04-2021 | 12:04:22
World Federation of Advertisers, WFA,  has launched the world’s first-ever open-source guide to tackling diversity and representation issues throughout the entire creative process, from defining the business and brand challenges to evaluation and analysis.

Vice Media Group acquires creative consultancy firm PLTFRMR

02-04-2021 | 13:51:17
With this acquisition, PLTFRMR will merge with VMG’s creative agency Virtue, bringing together a new agency model within the world’s largest independent media group.

Dept creates AR puffer jacket as limited edition virtual apparel drop

02-04-2021 | 13:47:31
Digital advertising agency Dept has created the advertising industry’s first virtual AR (Augmented Reality) apparel drop, using NFTs (Non-Fungible Tokens) and Snapchat’s new full body-tracking tool.

Procter & Gamble launches content creation platform targeting black creators across advertising, film and TV

02-04-2021 | 13:44:51
Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators.

VMLY&R Commerce appoints Angelica Galvis as VP, Head of Art and Design in North America

31-03-2021 | 15:52:44
 In this role, Angela will be responsible for overseeing the execution of creative commerce concepts and designs for the company’s domestic and international clients with specific focus on elevating the craft of design and art direction.

Mediamonks merges with design and experience agency Jam3

26-03-2021 | 13:48:34
S 4Capital has announced that it has entered into a conditional agreement in relation to a merger of Jam3, an award-winning Toronto-based design and experience agency, with MediaMonks, S 4Capital’s Content practice.


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