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The study, TV Search and Discovery in the AI Era, shows that AI-powered tools are becoming central to content discovery, particularly among younger audiences, even as traditional search retains an advantage in perceived accuracy and reliability.

The campaign presents three storylines focused on AI in media, everyday life and education, supported by an online resource hub offering practical guidance.

For our valued clients, such as L'Oréal and Citeo, we develop tailored "AI ethics playbooks" and conduct specific trainings.

The International News Media Association (INMA) has released a report examining how artificial intelligence is reshaping the way audiences discover, consume, and interact with news, highlighting a shift towards more personalised and conversational experiences.

The solution focuses on two key areas: channel curation and creative versioning, making YouTube campaigns faster and more effective.

Based on analysis of more than 21,000 collaborations and 200,000 creators, the report shows that smaller companies are playing a growing role in the creator economy, prioritising return on investment over reach.

Moving beyond traditional models, he sees creativity as a strategic force, shaping problems, driving growth, and embedding value across brands.

According to a new report by Dentsu, travel decisions are increasingly selective.

Under George Coleman, The PHA Group has transformed from a public affairs firm into an earned-first, full-service creative agency.

The partnership will leverage WPP Open, the agency’s AI-driven marketing platform, to create campaigns designed to convert online browsing into in-store visits.

The report combines surveys conducted in February 2026 to provide insights into spending habits, financial confidence, and travel behaviour across the region.

The agency surveyed 1,000 UK marketing professionals and found that 78 percent anticipate revenue growth, while 64 percent expect their marketing budgets to rise over the next 12 months.

New analysis reveals where users are concentrated globally and how engagement differs across regions and demographics.

Roy Armale joins from WPP, where he served as chief product and growth officer at WPP Open, the group’s AI-based marketing operating system.

The offering combines AI moderation with human expertise to provide deeper insight into consumer behavior and decision-making.

A prolonged geopolitical crisis in the Gulf threatens to erase nearly $94 billion in global advertising growth over the next two years, The World Advertising Research Center (WARC) now says.

The report finds that 67 percent of C-suite marketing and agency leaders believe the existing advertising model may last no more than five years, while perceptions that generative AI is devaluing agencies have more than doubled year on year.

The collaboration enables agencies within the Untapped Growth collective to deploy proprietary buyer agents inside AgenticOS, giving them access to premium inventory, data partners and campaign tools through a single integration.

The report identifies a central tension for brands: the rise of AI-generated content versus the increasing consumer demand for genuine human connection.

The partnership supports Unilever’s shift toward a many-to-many brand-building model centered on social platforms, creators, and AI-driven insights.

The move reflects sustained growth in the U.S. market, increasing client demand, and the company’s focus on advancing production in an AI-driven environment.