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Under the agreement, Gracenote’s curated metadata will support accurate and up-to-date entertainment information across Google’s consumer products and AI-driven experiences.

The company also formed a strategic partnership with Publicis Groupe Middle East to support AI-driven advertising and creative production across the MENA region.

Effective immediately, Rachel Frey reports to Chair and CEO Julie Sweet and joins the Global Management Committee.

As the role of strategic planning evolves in an AI-driven world, Eva Chapiteau explores what truly sets strategists apart: the human ability to create meaning.

The pilot aims to gather early feedback from both advertisers and users to inform ad development and ensure value creation.

According to System1, consumers’ highest-rated ads favoured warmth, familiarity and feeling over technology-led messaging.

Everything becomes political — brands and marketing included, with the United States leading the way.

Unilever continues to strengthen its position as the global leader in deodorants, using advanced science, AI and consumer insight to drive growth across its Personal Care portfolio, which includes Rexona, Axe, Dove and Dove Men+Care.

The Jeep brand has unveiled a new online commercial for the 2026 Jeep Cherokee hybrid as the midsize SUV becomes available at dealerships across the U.S.

Marketers view the Super Bowl as more than a sports broadcast; it’s the single largest spotlight in U.S. media, reaching over 120 million viewers in one night.

The AI-native module integrates media, creative, production, and experience workflows to deliver channel-first, outcome-driven content while balancing human oversight with cutting-edge technology.

AI platform for video creation Artlist has taken its first step onto the Big Game advertising stage with a commercial designed to demonstrate how AI can reshape video production timelines and workflows.

Dentsu Creative Amsterdam is directly looking for AI Art & Video Director - Full-time · Amsterdam

Publicis Groupe has outlined the next phase of its Working With Cancer initiative, linking recent clinical research to practical tools aimed at helping employers support employees living with cancer.

PubMatic has introduced AI Insights, a set of AI-powered capabilities aimed at helping publishers better understand demand dynamics and make faster decisions to improve revenue performance.

The company reported quarter four organic growth of 5.9%, driving solid performance across all regions.

In just a few years, AI has gone from a behind-the-scenes tool to a transformative force reshaping how consumers shop and how businesses sell online.

The UK is the first market to deploy the capability, marking the start of a wider rollout.

The paper addresses the growing use of AI across the profession, from research and insight to content creation, media monitoring and campaign evaluation.

Connected TV is entering a phase of accelerated investment as marketer confidence in the channel continues to grow, according to research from EMARKETER conducted in partnership with Olyzon.

Taboola, a global advertising platform, collaborated on the research by analyzing hundreds of thousands of live ads.