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[eMarketer] US consumers’ digital spending boosts Amazon’s e-commerce and ad businesses

07-04-2021 | 14:09:29
Besides growing its online business by double digits, the e-commerce giant also recorded a growth in advertising business by 52.5 per cent.

WFA launches guide to diversity and representation throughout the creative process

07-04-2021 | 12:04:22
World Federation of Advertisers, WFA,  has launched the world’s first-ever open-source guide to tackling diversity and representation issues throughout the entire creative process, from defining the business and brand challenges to evaluation and analysis.

Dept creates AR puffer jacket as limited edition virtual apparel drop

02-04-2021 | 13:47:31
Digital advertising agency Dept has created the advertising industry’s first virtual AR (Augmented Reality) apparel drop, using NFTs (Non-Fungible Tokens) and Snapchat’s new full body-tracking tool.

Procter & Gamble launches content creation platform targeting black creators across advertising, film and TV

02-04-2021 | 13:44:51
Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators.

Outbrain strengthens its Benelux sales team with new hire

01-04-2021 | 10:22:44
Outbrain, the world's recommendation platform for the open web, has announced the hire of Ugur Elbasan as Senior Sales Manager.

[eMarketer] Ad-supported video viewership grows opening up marketing opportunities

30-03-2021 | 15:12:00
Ad supported video streaming platforms like The Roku Channel, Pluto TV and Hulu are fast gaining a share of the streaming video market that has long been a preserve of ad-free subscription services like Netflix.

DCM expands advertising opportunities to cover outdoor cinema

30-03-2021 | 12:23:47
Digital Cinema Media (DCM) is expanding its advertising opportunities to cover outdoor cinema across the UK, with the newly expanded outdoor cinema operator HIDEAWAY CINEMA joining its cinema portfolio in 2021.

UK media and advertising agencies lobby Government on taxi taxes to ensure staff safety

30-03-2021 | 12:07:14
The letter has been written in response to the tragic death of Sarah Everard. Published in the Guardian, it calls on the government to review the current HRMC rules regarding business taxi expenses in order to help keep employees safe.

Advertising Association launches annual review

29-03-2021 | 13:41:43
The review is the first-ever fully-digital edition and showcases the Association’s work over the past twelve months as well as the major areas of focus for the year ahead.

Forrester Research Inc. names WPP as a leader among commerce services providers

23-03-2021 | 09:09:26
The Forrester Wave™: Commerce Services, Q1 2021 evaluation ranks the 14 most significant commerce providers as Leaders, Strong Performers, Contenders or Challengers against their current offering, strategy and market presence.

Barrington Media Group and Nielsen announce multiyear agreement

22-03-2021 | 14:37:13
Nielsen has announced that Barrington Media Group has signed a multiyear agreement as a new client of its National and Local TV measurement services in all markets.

UK advertising exports rose 7% to reach £11 billion in 2019, report

18-03-2021 | 12:55:51
The Advertising Association has published its annual UK Advertising Exports Report 2021 showing that international trade in UK advertising and market research services grew 7% year-on-year to reach a new record level of £11bn in 2019.

Havas Group awarded ISO certification for commitment to reduce environmental footprint

18-03-2021 | 12:49:55
Havas Group has obtained ISO 14001 certification for 32 of its entities based in France.

Outbrain launches Content Coalition to fuel audience exchange between publishers

17-03-2021 | 12:04:43
Launched first in Australia and New Zealand, but now available across the EU, the initiative will enable Coalition members to grow their audiences through a new channel by utilising Outbrain’s SmartFeed technology to exchange links, for free.

Publicis Groupe appoints Amrita Randhawa as South East Asia CEO

17-03-2021 | 11:10:00
With this new role, Publicis Groupe will bring all markets including Singapore, Indonesia, Malaysia, Philippines, Vietnam and Thailand under one leadership.

New advertising management agency Ads& data starts operations in April

16-03-2021 | 14:10:28
The previously announced national advertising management agency of Telenet/SBS, Mediahuis, Proximus Skynet and Pebble Media starts on 1 April under the telling name Ads & Data.

WPP records £3 billion pretax loss on ravages of the pandemic

12-03-2021 | 08:41:00
Global advertising behemoth WPP has recorded a £2.79 billion, approximately €3.25 billion, pretax loss for the year to December 2020 as the global effects of COVID-19 continues to be felt across sectors.

Digital Turbine acquires AdColony for $400 million to accelerate growth

11-03-2021 | 07:30:00
Otello Corp, Inc, owner of AdColony, the in-app marketplace for brands, has announced the signing of a definitive agreement to sell the global player in mobile game advertising and monetization, to Digital Turbine.

Unilever unveils new vision and strategy embracing inclusivity

09-03-2021 | 14:15:37
Unilever has announced it will eliminate the word ‘normal’ from all of its beauty and personal care brands’ packaging and advertising, as part of the launch of our new Positive Beauty vision and strategy.

[eMarketer] Ad agencies grapple with pandemic-induced job losses

09-03-2021 | 14:12:10
January was one of the worst months in recent years for ad agencies having seen 4800 job cuts, leaving the industry with 186,000 jobs. This marked the agencies’ worst point since 2014.

Brands to be challenged by growing power of online retailers, dentsu report

05-03-2021 | 13:33:11
 The research shows how the pandemic has accelerated many of the long-term trends facing brands.


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