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Growth in the historic period resulted from strong economic growth in emerging markets, increased internet penetration, government initiatives in developing economies and rising penetration of e-commerce.

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Demandbase, the B2B go-to-market leader, has broken ground with new Audience Management Destinations for Demandbase One that bring the power of account intelligence to social advertising.

More than two-thirds (67%) of Gen Z and Millennial consumers recall seeing out of home advertising on social media, and the vast majority – 91 percent of Gen Zers and 82 percent of Millennials – say they would reshare OOH ads on social.

The new agreement, which lasts over five years and signals a new commercial relationship between the two companies, includes full integration of the ITV Hub platform onto Virgin TV set-top boxes.

Based out of Singapore, Philips takes on the responsibility of developing the 2025 product strategy and roadmap for dentsu clients worldwide, with imminent rollouts through its network of global media agencies: Carat, iProspect and dentsu X.

Prior to joining MGID, he held the position of B2B sales and Business Development Advisor at MBdigital, as well as VP of Sales and Partnerships at programmatic advertising platform Gamoshi/

US retail media ad spend will hit $31.49 billion in 2021, up 53.4% over 2020. By 2023, this figure will pass $50 billion, with the vast majority of retail media ad spend coming from ecommerce channels.

Liberated Syndication Inc., LSYN or Libsyn, the industry’s podcast hosting platform and advertising marketplace, has launched its distribution partnership with Samsung to help bring podcasts under the “Listen” tab within the Samsung Free application.

As more marketing bodies amplify their call to governments to work with them in addressing the marketing skills crisis in the media, It is encouraging to learn of the UK government’s  £3.8 billion funding for skills training announced recently. 

Publicis Groupe has announced the promotion of Magnus Djaba to the role of Chief Client Officer.

S4Capital announced that Miyagi, the leading creative content marketing agency - integrating strategy, creativity and production - is merging with Media.Monks to form S4Capital's Content practice in Italy.

Xandr’s Monetize SSP now offers a feature-rich, intuitive deals platform coupled with marketplace innovation which empowers sellers to drive high-value transactions with buyers.

The funding, $2.6 million from Asymmetric Capital Partners and $400k from Impellent Ventures, will be used to develop the first streamlined, connected OOH market network, via an all-in-one platform. The startup has raised $4.5 million to date.

Following a year of somewhat stalled growth, Twitter will soar past $2 billion in US ad revenues in 2021, marking a 38.5% increase over 2020.

GameAnalytics, the analytics platform used by over 100,000 game developers, has launched HyperBid - a powerful new mediation platform specifically engineered for mobile games publishers and developers.

With corporate and brands committing more resources to advertising as the world gradually adapts to new normal post pandemic, advertising agencies are coming up with innovative offerings and getting into strategic partnerships to tap into the new ad opportunities.

Emplifi, the unified customer experience platform, has released its “State of Social Media and CX” report for Q3 2021, offering key insights on social media ad results, organic social media brand efforts, and CX trends.

 IBM Watson Advertising Weather Targeting is now available within the MediaMath DSP to help brands turn the relationship between weather by location and complex data sets.

Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.

The Summit Group (TSG) Communications, Inc., a full-service marketing, communications and advertising agency focused on growing businesses, has announced it has been acquired by Parpia Global Management.