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Publicis Groupe has continued to build its regional creative team with three key hires: Laurent Thevenet is joining as Head of Creative Technology for Asia Pacific, Middle East and Africa (APAC & MEA), based in Singapore.

Brands are stepping up the use of augmented reality to better connect with their customers and drive meaningful business results through AR.

Conceptualized by Xandr’s Marketplace Development team, the Premium Video Catalog helps media buyers effortlessly plan and execute online video and CTV campaigns while unlocking new targeting and reporting features across North America.

IAB Tech Lab, the digital advertising technical standards-setting body, has announced the ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem by using industry-standard cryptographic security protocols.

Mobile advertising is by far the preferred destination for digital ad spending in the US, just as it is everywhere else. However, mobile’s ever-accelerating domination of the digital ad market appears to finally be leveling off.

Pat Crowley has been named the first CEO of Essence in Australia, as AKQA Media becomes part of the Essence network.

Through Inclusion Analytics data and insights, Mediabrands will gain new visibility into the gender, race, ethnicity and sexual orientation of talent appearing in popular linear and streaming TV programming.

The Nordic region has taken to subscription streaming services at some of the fastest rates in Western Europe, and indeed the world.

Through this partnership, ViacomCBS will leverage VideoAmp’s proprietary commingled TV Viewership dataset to guarantee linear media transactions against age and gender demographics.

DoubleVerify , DV, a software platform for digital media measurement, data and analytics, has announced a partnership with TikTok to measure ad viewability, fraud, and in-geo impressions.

BEN Group, the entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content, and 605, a television measurement and analytics company, have announced findings from their partnership.

NielsenIQ, the industry player in global measurement and data analytics, has announced two key acquisition agreements --Data Impact and Rakuten Intelligence.

TikTok has announced that it has surpassed more than 1 billion monthly users and unveiled three major marketing customization and commerce tools.

First launched in May, Twitter’s Tip Jar lets users send fiat money and now also Bitcoin via third-party payment services, like PayPal, Cash App, Venmo, and more. Twitter does not earn any revenues, but the third-party firms may charge transaction fees.

Global social media powerhouses continue to evolve by tapping into opportunities that the tech space presents and are moving from being content platforms to digital commerce giants.

LoopMe, the outcomes-based platform, has announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics.

Havas Media Group (HMG) Canada has announced that Peter Papageorgiou will join as VP, Digital Solutions & Performance and Elizabeth Lem as VP Managing Director, Head of MX Development.

Mood Media, the global in-store media solutions company driving elevated Customer Experiences, has announced it has acquired PlayNetwork, a global music technology partner and audiovisual systems provider supporting customer experience for brands worldwide from Octave Group.

This first of its kind partnership will enable 605’s customers to measure real-time performance of TV and cross-platform campaigns across a variety of categories, including auto, QSR and retail.

Roku has announced plans to launch an app that allows Shopify sellers to develop and purchase TV ad campaigns. Roku would not share an exact launch date, but the app is expected to be released ahead of the holiday season.

YouTube Premium is starting to generate sustainable revenues from its paid ad-free subscription services. It took more than six years since relaunch to see significant growth.