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[Vacancy] Ace is looking for a People Business Partner Lead

14-12-2021 | 09:52:00
Ace is directly looking for a People Business Partner Lead

Consumers believe advertising can play role in combating climate change, report

13-12-2021 | 11:00:00
 This is according to a new nationally representative survey commissioned by the IPA and carried out by Opinium among a sample of 2,000 UK adults aged 18 years and above.

Marie-Claire Baker appointed GroupM’s Global Chief People Officer

10-12-2021 | 06:57:35
GroupM, WPP’s media investment group, has announced that Marie-Claire Barker has been named Global Chief People Officer, effective January 2022. She succeeds Jennifer Remling, who was appointed WPP’s Chief People Officer in October.

Creative Culture and The Clerkenwell Brothers join IPA membership

10-12-2021 | 06:51:00
The Institute of Practitioners in Advertising, IPA, has announced that Creative Culture and The Clerkenwell Brothers have been elected into IPA membership at its quarterly council meeting.

Nielsen enhances identity system for digital ad measurement In 15 markets

10-12-2021 | 06:48:42
Nielsen has announced the release of its enhanced Nielsen Identity System for Digital Ad Ratings in 15 markets starting on 1st February 2022.

Advertising and media solutions company Telmar acquires Helixa

09-12-2021 | 06:01:46
Helixa and Telmar have announced they have completed an acquisition agreement giving Telmar, the global lleader in advertising and media planning solutions, ownership of the data-driven audience intelligence platform.

[Column] Eric Visser: Ad-tech's Wild West sees companies consolidate at exponential rate

08-12-2021 | 12:48:00
Over the same period, the advertising industry has been working hard to find solutions to continue targeting consumers with relevant ads in the privacy-centric world we now live in.

Publicis launches ‘work your world’ on Marcel as part of its commitment to future of work

08-12-2021 | 06:34:00
Publicis Groupe has announced ‘Work Your World’, a global employee-first experience unique to Marcel, which combines flexibility, opportunity and growth for all talent.

Global ad market reaches new heights, exceeds pre-Covid levels, Magna report

08-12-2021 | 06:23:09
The global economy has recovered in-line with expectations (GDP +5.9% vs +6.4% expected in April) and, in most markets, so has marketing activity and advertising spending according to the latest Magna report.

True Influence partners with The Trade Desk to make digital advertising more effective

08-12-2021 | 06:15:50
Under the new partnership, The Trade Desk will be the main media buying platform for the fulfillment of programmatic campaigns purchased through True Influence's DisplayBase® integrated B2B media management product.

[eMarketer] Apps will shift from ad dependency in 2022

08-12-2021 | 05:52:17
Making money through ads has gotten harder, so many developers will place bets that consumers are ready to sign up for even more subscriptions and to buy things directly through their apps.

[Marketing Report] Bob Koigi: Stepping up the war on extremist content, fake news

07-12-2021 | 11:45:00
As the world continues to deal with the proliferation of disinformation, misinformation channels, extremism and fake news, brands and the media are stepping up the resolve to tackle what has had an adverse impact on their operations and reputation.

WPP acquires majority stake in branding and design agency Made Thought

07-12-2021 | 10:16:57
WPP has announced the acquisition of a majority stake in branding and design agency Made Thought.

Companies worldwide could face customer backlash if they fail to take action on climate change, study

07-12-2021 | 10:10:01
New global research shows, in the next 12 months; 59% of consumers worldwide intend to start boycotting brands who don’t take action on climate change.

Conviva teams with Experian to expand audience measurement capabilities for streaming publishers

07-12-2021 | 10:01:33
The combination of Conviva’s first-party, census-level streaming data and Experian’s unparalleled demographic data empowers publishers to easily provide advertisers with the most detailed and accurate audience insights available.

[eMarketer] Digital audio market sees inflection as advertising share grows

07-12-2021 | 09:56:19
After several years of growth in share, US digital audio subscription revenues will peak at 63.9% of total digital audio revenues in 2022.

Dentsu launches Merkle Taiwan, expands customer experience management services in APAC

06-12-2021 | 11:05:00
Global experience and solutions: Merkle Taiwan adopts Merkle's 30 years of global experience in data, digital transformation, and worldwide talent connections for the latest innovation.

IPG Mediabrands and NewsGuard to rate individual broadcast and cable news programmes and networks

03-12-2021 | 10:03:28
This tool goes beyond NewsGuard’s current offering of reliability ratings for news and information websites, giving advertisers greater insight before they invest their media dollars.

Havas Group launches immersive Dare! Live event programme to the public

03-12-2021 | 09:59:14
Following a successful October 19th premiere to employees across the world, global communications company Havas Group has now publicly announced its innovative new event series, Dare! Live, to the public.

Xandr standardizes video content on its platform

02-12-2021 | 15:46:56
Xandr, AT&T’s advanced advertising company, has announced the release of a new feature on its platform, described as content metadata for video.

[eMarketer] 2021 is a historic year for global ad spending

02-12-2021 | 15:36:28
Thanks to 2021’s extraordinary rebound, total spending by the end of this year will exceed 2019’s pre-pandemic figure by more than $120 billion.


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