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Programmatic advertising has changed the face of digital advertising as we know it. Automatic buying enables solutions like dynamic creative optimization for a level of granularity and relevancy not possible with traditional digital ads.

Demand-Side Platforms (DSP) offer advertisers access to premium inventory not available on Google Display Network.

Even as digital platforms continue to eclipse traditional TV, the TV advertising spending is still intact as events of recent past including Super Bowl have shown.

Even with a tough 2020 occasioned by COVID-19 pandemic, the programmatic digital display advertising spend in UK recorded a rise bolstered by social media use, with that increase expected to be sustained this year according to a forecat by eMarketer.

Global advertising investment is forecast to grow by 5.8% globally in 2021, according to the first dentsu Ad Spend Report since the global pandemic began. 

US advertisers spent an extra $1.16 billion on programmatic connected TV video ads in 2020 from what they spent in 2019, with that spend expect to grow to $2.37 billion in 2021.

SpotX has announced a partnership with digital entertainment company POPS Worldwide to activate video ad serving and programmatic activation across its OTT channels.

Media owners’ advertising revenues decreased from $594 billion in 2019 to $569 billion in 2020 according to the latest MAGNA study of global advertising market trends.

Six digital-out-of-home (DOOH) technology platforms have announced that they are coming together to bring standardization to digital-out-of-home venue (DOOH) data and help drive programmatic DOOH forward.

Nielsen says it has added addressable measurement to its National TV currency. 

Major multinationals are starting to increase their ad spend but overall activity still remains lower across most channels compared to what was planned pre-pandemic, according to WFA’s latest Crisis Response Tracker.

Facebook, YouTube and Twitter, in partnership with marketers and agencies through the Global Alliance for Responsible Media, GARM, have agreed to adopt a common set of definitions for hate speech and other harmful content.

Verizon Media has announced a series of new Media Platform enhancements designed to evolve the live streaming experience.

Global video advertising platform SpotX has announced new programmatic solutions that will allow TV programmers to unlock the full value of linear addressable television for the first time.

Nielsen has announced that Hearst Television has selected Nielsen Marketing Cloud to power access to premium audiences through its Hearst Anyscreen product.

Verizon Media and Broadsign have announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform.

Hivestack, a global programmatic digital Out of Home (DOOH) ad tech company, has announced a new partnership with Clear Channel UK, part of Clear Channel Outdoor, one of the global leaders in Out of Home.